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Company Description

Contact Info

11150 Santa Monica Boulevard

Suite 600

Los Angeles, CA 90025

United States

Phone: 310-893-0550

Fax: 866-945-5209

Spark Networks, Inc. creates communities that help individuals form life-long relationships with others that share their interests and values. The company’s core properties, JDate and ChristianMingle, are communities geared towards singles of the Jewish and Christian faiths. Through its Websites and mobile applications, the company helps members search for and communicate with other like-minded individuals. The company also operates various other niche-focused and international Websites and mobile applications and maintains physical presence in both the United States and Israel. The company’s online singles properties provide users with three services, including searching for compatible individuals with whom to potentially form long-term relationships; validating compatibility through profiles, viewing photographs and understanding likes and characteristics; and communicating via one of its various communications platforms designed to foster relationships. Online Personals Services The company’s core subscription online personals services offer single adults a convenient and secure setting for meeting other singles. Visitors to its Websites or mobile applications are encouraged to become registered members and post profiles. Members might also post photos of themselves. Members could perform detailed searches of other profiles and save their preferences, and their profiles can be viewed by other members. Online Personals Websites & Applications The company offers Websites and mobile applications primarily in English, Hebrew and French. It offers various ways for its members to communicate. On-Site Email-The company provides all paying subscribers with private message centers. These personal on-site email boxes offer features, such as customizable folders for storing correspondence, the ability to know when sent messages were read, as well as block and ignore functions, which allow paying subscribers to control future messages from specific paying subscribers. Hot Lists and Favorites-‘Hot Lists’ enable members to see who is interested in them and to save those favorite members in whom they are interested. Lists include who has viewed their profile, their favorites and who has emailed them. Mobile Chat-Members could utilize its mobile applications to communicate with each other through in-app mobile messaging. Instant Message-Paying subscribers could use its instant messaging system to communicate with other subscribers in real-time. This allows subscribers to communicate directly with another subscriber online at the same time instantly. Ice Breakers-Members could send pre-packaged opening remarks, referred to on the sites as ‘flirts’ and ‘smiles’, to other members or paying subscribers. Click! The company’s patented Click! feature-Secret Admirer connects members who think they would be compatible with each other. A member clicks ‘yes’, ‘no’ or ‘maybe’ in another member’s profile. When two members click ‘yes’ in each other’s profiles, its patented feature sends an email to both of them alerting them of the match. Media Properties The company operates four different media properties primarily focused on serving the Christian community. These properties are designed to strengthen the Christian community and extend its relationship with its ChristianMingle users. Strategy The key elements of the company's strategy are to drive traffic by integrated and targeted marketing and grass-roots partnerships; increase conversion rates by improved member features, improved testing and optimization, and utilizing strong customer service; and improve member monetization. Intellectual Property Spark Networks, Spark, JDate, ChristianMingle and BlackSingles.com are the company's registered trademarks in the United States. Spark Networks, JDate and ChristianMingle are registered trademarks in the EU. JDate and ChristianMingle are registered trademarks in Australia. JDate is also a registered trademark in Israel and Canada. It also has various other registered and unregistered trademarks. The company holds two United States patents for its Click! technology, the first of which expires January 24, 2017. Competition The company’s principal online personals services competitors include Match Group, which operates the Match.com, OkCupid, Plenty of Fish, and Tinder properties, and eHarmony. In addition, it faces competition from new entrants that have recently offered free and freemium mobile applications, as well as social networking sites, such as Facebook. History Spark Networks, Inc. was incorporated in 2007.

 

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