Lorillard, Inc. engages in manufacturing cigarettes in the United States. The company produces cigarettes for both the premium and discount segments of the domestic cigarette market. The company’s primary premium cigarette brand is Newport, which includes both menthol and non-menthol product offerings. In addition to the Newport brand, the company’s product line has four additional brand families marketed under the Kent, True, Maverick, and Old Gold brand names. These 5 brands include 45 different product offerings, which vary in price, taste, flavor, length and packaging. In 2014, the company shipped 39.0 billion cigarettes, all of which were sold in the United States and certain U.S. possessions and territories. The company, through its other subsidiaries, is also a major global electronic cigarette company, marketed under the blu eCigs brand. Newport, Kent, True, Maverick, Old Gold, blu eCigs, and SKYCIG are the registered trademarks of the company and its subsidiaries. Customers and Distribution The company sells its products primarily to wholesale distributors, who in turn service retail outlets, chain store organizations, and government agencies, including the U.S. Armed Forces. As of December 31, 2014, the company had approximately 500 direct buying customers servicing approximately 400,000 retail accounts for its cigarettes. During 2014, sales made by the company to the McLane Company, Inc. comprised 29% of the company’s cigarette revenues. As of December 31, 2014, the company had approximately 400 direct buying customers providing blu eCigs (LOEC, Inc. (doing business as blu eCigs), a subsidiary of the company) electronic cigarettes to approximately 176,000 retail accounts in the U.S. Cygnet UK Trading Limited, trading as SKYCIG or blu (U.K.), a subsidiary of the company sells electronic cigarettes through retail outlets in the U.K. The company also sells electronic cigarettes directly to adult consumers through the Internet. Competition The company’s principal competitors are the two other major U.S. cigarette manufacturers, such as Philip Morris USA Inc., a subsidiary of Altria Group, Inc.; and R.J. Reynolds Tobacco Company, a subsidiary of Reynolds American Inc. History Lorillard, Inc. was founded in 1760.
lorillard inc (LO:New York)
714 Green Valley Road
Greensboro, NC 27408
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