LifeVantage Corporation identifies, researches, develops, and distributes nutraceutical dietary supplements and skin care products. Products Protandim The company’s Protandim product is a patented dietary supplement that has been in a clinical trial to reduce the age-dependent increase in markers of oxidative stress. Protandim combats oxidative stress by increasing the body’s natural antioxidant protection at the genetic level. The company holds six U.S. and five international patents relating to Protandim. It sells Protandim in two formulas, one for the Japan market and the other formula for all other markets. LifeVantage TrueScience The company introduced a line of anti-aging skin care products under LifeVantage TrueScience brand in fiscal 2014. The full line of LifeVantage TrueScience anti-aging skin care products consists of: TrueScience Ultra Gentle Facial Cleanser: A concentrated, ultra-rich cleanser used to remove impurities and light make-up without drying or stripping the natural oils in the skin. TrueScience Perfecting Lotion: A hybrid lotion formulated for smoother, radiant and brighter looking skin. TrueScience Eye Corrector Serum: A serum that noticeably improves the visible signs of fine lines, creases and wrinkles around the entire eye area, diminishes puffiness above and below the eye, and evens skin tone and dark circles that are visible signs of premature aging. TrueScience Anti-Aging Cream: A cream that deeply moisturizes and helps to combat the appearance of fine lines and wrinkles. Canine Health Canine Health is a supplement specially formulated to combat oxidative stress in dogs through Nrf2 activation. Canine Health received the Quality Seal from the National Animal Supplement Council. Sales and Marketing The company sells and distributes products in the United States, Japan, Hong Kong, Australia, Canada, the Philippines and Mexico. Customers The company categorizes customers as independent distributors and preferred customers. As of June 30, 2014, the company had approximately 68,000 active independent distributors. As of June 30, 2014, the company had approximately 128,000 active preferred customers. Seasonality Direct selling in Japan and the United States is generally negatively impacted during the company’s first fiscal quarter, from July 1 through September 30, when individuals, including independent distributors, traditionally take vacations. Although the company’s product launch process vary by market, the company might introduce new products to independent distributors and customers through limited-time offers and promotions. The limited-time offers and promotions generate significant activity and a high level of purchasing, which might result in a higher than normal increase in revenue during the quarter of the limited-time offer and skew year-over-year and sequential comparisons. Intellectual Property Protandim is a proprietary, patented dietary supplement formulation for enhancing antioxidant enzymes including superoxide dismutase and catalase. The company’s intellectual property is covered, in part, by six issued U.S. patents and five issued foreign patents in Australia, Canada, China, Japan and India. A corresponding foreign patent application is pending in Europe. The company has procured registered trademarks for Protandim, LifeVantage, and TrueScience in various countries worldwide. Regulations The formulation, manufacturing, packaging, labeling, and advertising of the company’s products in the United States are subject to regulation by the Food and Drug Administration and the Federal Trade Commission, as well as comparable state laws.
(LFVN:Consolidated Issue listed on NASDAQ Capital Market)
9785 South Monroe Street
Sandy, UT 84070
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