LifeVantage Corporation engages in the identification, research, development and distribution of advanced nutraceutical dietary supplements and skin care products. Products The company’s products include Protandim, its scientifically-validated dietary supplement; LifeVantage TrueScience, its line of revolutionary anti-aging skin care products; Canine Health, its companion pet supplement formulated to combat oxidative stress in dogs; and Axio, its energy drink mixes. Protandim Protandim is a patented dietary supplement that has been shown in a clinical trial to reduce the age-dependent increase in markers of oxidative stress, and has also been shown to provide benefits to combat various negative health effects linked to oxidative stress. Protandim combats oxidative stress by increasing the body’s natural antioxidant protection at the genetic level. The blend of phytonutrients in Protandim signals the activation of Nrf2 (nuclear factor (erythroid-derived 2)-like 2, also known as NFE2L2) to increase production of antioxidant enzymes, primarily superoxide dismutase and catalase, and other cell-protective gene products. The company holds six U.S. and five international patents relating to Protandim. The company sells Protandim in two formulas, one for the Japan market and the other formula for all other markets. LifeVantage TrueScience The company sells a line of anti-aging skin care products under its LifeVantage TrueScience brand, which consists of: TrueScience Ultra Gentle Facial Cleanser: A concentrated cleanser used to remove impurities and light make-up without drying or stripping natural oils in the skin. TrueScience Perfecting Lotion: A hybrid lotion formulated for smoother, radiant and brighter looking skin. TrueScience Eye Corrector Serum: A serum that noticeably improves the visible signs of fine lines, creases and wrinkles around the entire eye area, diminishes puffiness above and below the eye, and evens skin tone and dark circles that are visible signs of premature aging. TrueScience Anti-Aging Cream: A cream that moisturizes and helps to combat the appearance of fine lines and wrinkles. These products are tested in an independent third-party clinical study and are shown to reduce the visible signs of aging by utilizing Nrf2 technology to mitigate the visible effects of skin damage caused by oxidative stress. The company’s LifeVantage TrueScience skin care products leverage its research on Nrf2 activation and oxidative stress. Canine Health Canine Health is a supplement specially formulated to combat oxidative stress in dogs through Nrf2 activation. Canine Health builds upon the active ingredients in Protandim to reduce oxidative stress, and support joint function, mobility and flexibility in dogs. Canine Health received the Quality Seal from the National Animal Supplement Council. Axio The company introduced its energy drink, Axio, in 2014. Axio is formulated to promote alertness and support mental performance. LifeVantage energy drink powders deliver sustained energy, as well as improved mental focus and promote a positive mood. Axio is derived from a combination of scientifically validated ingredients. Customers The company categorizes its customers as independent distributors and preferred customers. The company’s independent distributors are typically entrepreneurs. As of June 30, 2015, the company had approximately 65,000 active independent distributors. Preferred customers are customers who purchase products directly from the company. As of June 30, 2015, the company had approximately 115,000 active preferred customers. Marketing The company utilizes its network of independent distributors located throughout the United States, Australia, Hong Kong, Japan, Canada, the Philippines, Mexico, and Thailand to market and sell its products. Seasonality Direct selling in Japan and the United States is generally negatively impacted during the company’s first fiscal quarter, from July 1 through September 30, when various individuals, including its independent distributors, traditionally take vacations. Intellectual Property Protandim is a proprietary, patented dietary supplement formulation for improving antioxidant enzymes, including superoxide dismutase and catalase. The patents and patent applications protecting this formulation are held by the company’s wholly-owned subsidiary, Lifeline Nutraceuticals Corporation. The company’s intellectual property is covered, in part, by six issued U.S. patents and five issued foreign patents in Australia, Canada, China, Japan and India. A corresponding foreign patent application is pending in Europe. The company’s patents and patent applications claim the benefit of priority of seven U.S. provisional patent applications, the earliest of which was filed on March 23, 2004, and relate to compositions, methods of use, and methods of manufacture of various compositions, including those embodied by the Protandim formulation. The expected duration of the company’s patent protection through granted patents is through approximately March 2025. The company has filed and procured registered trademarks for Protandim, LifeVantage, and TrueScience in various countries worldwide; and has pending trademark applications in various other countries. Regulation The formulation, manufacturing, packaging, labeling, and advertising of the company’s products in the United States are subject to regulation by the Food and Drug Administration and the Federal Trade Commission, as well as comparable state laws. The company markets Protandim as a ‘dietary supplement’ as defined in the Dietary Supplement Health and Education Act of 1994. Advertising and marketing of the company’s products in the United States are also subject to regulation by the Federal Trade Commission under the Federal Trade Commission Act. The Dietary Supplement and Nonprescription Drug Consumer Protection Act requires the company to report to the FDA all serious adverse events and to maintain for six years records of all adverse events, whether or not serious.
lifevantage corp (LFVN:NASDAQ CM)
9785 South Monroe Street
Sandy, UT 84070
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