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Last $0.96 USD
Change Today +0.0104 / 1.09%
Volume 452.9K
LF On Other Exchanges
New York
As of 8:04 PM 02/12/16 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

6401 Hollis Street

Suite 100

Emeryville, CA 94608

United States

Phone: 510-420-5000


LeapFrog Enterprises, Inc. develops educational entertainment products for children. The company’s product portfolio consists of multimedia learning platforms and related content and learning toys. The company has developed learning platforms, including the LeapTV educational video game system, the LeapPad family of learning tablets, the Leapster family of handheld learning game systems, and the LeapReader reading and writing systems, which facilitate various learning experiences provided by its rich content libraries, available in cartridge, print and digital format. The company has created various interactive content titles for its platforms, covering subjects, such as phonics, reading, writing, mathematics, science, social studies, creativity and life skills. Many of the company’s products connect to its proprietary online LeapFrog Learning Path (the Learning Path), which provides personalized feedback on a child’s learning progress and offers product recommendations to enhance each child’s learning experience. Its products are available in four languages (English, Queen’s English, French and Spanish) and are sold globally through retailers, distributors and directly to consumers via the LeapFrog App Center (App Center). Segments The company operates its business in two segments, United States and International. United States This segment is responsible for the development, design, sale and marketing of multimedia learning platforms, related content and learning toys, which are sold primarily through retailers, including their online channels, distributors, and directly to consumers via the company’s App Center in the U.S. The App Center includes both content developed by the company and content from third parties that it curates and distributes. The majority of this segment’s net sales are to four large retailers, including Wal-Mart Stores, Inc. (Wal-Mart); Toys “R” Us, Inc. (Toys “R” Us); Target Corporation (Target); and, Inc. (Amazon). International This segment is responsible for the localization, sale and marketing of multimedia learning platforms, related content, and learning toys, originally developed for the U.S. This segment markets and sells the company’s products to national and regional mass-market and specialty retailers, including their online channels, and other outlets through its offices in the United Kingdom, France and Canada, through distributors in various markets, such as Australia, South Africa, Mexico and Spain, and directly to consumers via the App Center. This segment’s customers include Wal-Mart, Toys “R” Us, Target, and Amazon. Product Portfolio Multimedia Learning Platforms: The company’s multimedia learning platform products include features that facilitate various learning experiences provided by its rich content libraries available in cartridge, print and digitally-downloadable forms. All of the company’s multimedia learning platforms connect to the Internet and its LeapFrog Learning Path, either directly through a kid-safe Wi-Fi enabled Web experience, or through a connection to a laptop or desktop computer. LeapPad Learning Tablet Systems The LeapPad learning tablet line is the company’s line of children’s learning tablets for children ages three to nine, with built-in cameras for taking photographs and videos, and age-appropriate on-board content and utilities. LeapPad tablets are compatible with cartridge and digital content designed for its LeapPads from its LeapFrog Learning Library. In fiscal 2015, the company launched LeapPad3, a new version of the company’s 5 inches screen tablet line featuring a capacitive screen and faster processor, and LeapPad Ultra XDi, a revised version of LeapPad Ultra. LeapTV gaming systems In fiscal 2015, the company launched LeapTV, its first educational active television-based video gaming system for children ages three to eight. With a game console, a transforming controller, a motion-sensing camera, and built-in Wi-Fi capability, LeapTV gets children into the action while learning. LeapTV is compatible with the LeapTV cartridge and digital content from its LeapFrog Learning Library. Leap


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