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Company Description

Contact Info

195 Broadway

25th Floor


New York, NY 10007

United States

Phone: 212-219-8555


XO Group Inc. provides multiplatform media and marketplace services that enable the company’s advertising and transaction partners to connect with its engaged audience in the wedding, pregnancy and parenting, and nesting markets. The company’s multi-platform brands include The Knot (a wedding planning resource), The Bump, (a major pregnancy and parenting brand), and The Nest (the hip guide for newlywed couples). The Knot: The Knot is the primary brand of the company, providing the information and tools to inspire, plan, and connect couples with the right vendors to pull off their wedding. The Knot is the primary wedding resource with a marketplace that engages, matches, and connects couples with products, services, and local wedding professionals they need to plan their wedding. The company reaches a majority of couples getting married in the U.S. through its wedding Website,, and its mobile apps, national and local wedding magazines, and nationally published books. Based on ComScore data, the company’s Knot Wedding Network Websites generate visitors than the next top three competitors combined. The Knot is a primary brand of the company, providing information and tools to inspire, plan, and connect couples with the vendors to pull off their perfectly unique wedding. The Bump: The Bump is a major pregnancy and parenting brand, providing personalized information, content and tools for anyone at any stage of their journey from fertility to pregnancy and parenting through the toddler years. The Bump reaches various expectant and new parents across its app and Web experience. The Nest: The Nest is the brand focused exclusively on young nesters setting up homes and navigating new lives together. The site takes a hip, how-to approach to all things ‘grown up’, such as merging finances, buying and decorating homes, entertaining and more through content, expert Q&As, online community, and interactive tools. Services The company reaches its audience through various platforms, including Websites, mobile applications, magazines and books, television, and video. The company’s products include: Transactions The company’s transaction offerings provide opportunities for its audience to purchase products and services. It offers programs that enable vendors to sell through its online properties and their own branded Websites and properties. The company’s transaction offerings include a registry service that enables users to create, manage, and share multiple retail store registries from a single source and retailer and local vendor offerings, such as invitations, stationery, reception decor, personalized gifts, and health and beauty offerings. Its audience also has the opportunity to find entertainment vendors, watch vendor videos, read vendor reviews, and book the right vendor for them through its Website. In 2015, approximately 2 million transactions originated through the company’s platforms. Online Media Advertising The company offers online advertising solutions for national brands that enable them to reach its engaged audience at a critical time in their lives when they are forming brand loyalties. For local wedding professionals, the company provides both free and paid online listing products that enable them to connect with its engaged audience in their local market. The company recognizes revenue from these sources as National Online Advertising and Local Online Advertising. National Online Advertising: The company’s online programs include sponsored and brand-integrated content, digital and native banner advertisements, placement in its online search tools, and direct e-mail marketing. Local Online Advertising: The company’s local programs include, but are not limited to, online listings, digital advertisements, and direct e-mail marketing. As of December 31, 2015, hosted approximately 302,000 free and paid local storefront listings in approximately 80 local markets highlighting offerings for approximately 44 categories of wedding planning services. On a trailing 12 month basis, ended 2015 with approximately 24,300 paying vendors. In addition to paid storefront listings, local online advertising revenue includes listings revenue generated through its ancillary sites, including Incorporated, an entertainment marketplace that the company acquired on October 1, 2015, and Two Bright Lights, a wedding photography syndication marketplace that the company acquired on March 26, 2014. Publishing and Other: The company publishes traditional magazines for its primary brand, The Knot. The Knot publishes a national magazine 4 times a year, and a regional magazine semi-annually in 16 U.S. markets. Dispositions In the first quarter of 2015, the company discontinued its merchandising operations. Strategy The company’s strategy includes to continue to grow transaction opportunities and revenue; expand online advertising offerings and reach; improve the bump; stabilize publishing; and continuously examine its business. Seasonality The company believes that the impact of the frequency of weddings varying from quarter-to-quarter results in lower transactions revenue in the first and fourth quarters (year ended December 2015). The company’s publishing business experiences fluctuations resulting in quarter-to-quarter declines in the first and third quarters due to the cyclical publishing schedule of its regional publications. Intellectual Property and Proprietary Rights The company pursues the registration of its domain names, trademarks, and tradenames in the United States and in certain locations outside the United States. The company’s portfolio of trademarks and tradenames include ‘The Knot’, ‘The Bump’, ‘The Nest’, and ‘GigMasters’, as well as others. History The company was founded in 1996. It was incorporated in the state of Delaware in 1996. The company was formerly known as The Knot, Inc. and changed its name to XO Group Inc. in 2011.


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