Lamar Advertising Company operates as an outdoor advertising company in the United States. The company sells advertising on billboards, buses, shelters, benches, and logo plates. Business The company operates three types of outdoor advertising displays, such as billboards, logo signs, and transit advertising displays. Billboard Advertising The company sells majority of its advertising space on two types of billboards, such as bulletins, which are large illuminated advertising structures that are located on major highways and target vehicular traffic; and posters, which are smaller advertising structures that are located on major traffic arteries and city streets and target vehicular and pedestrian traffic. In addition to these traditional billboards, the company sells digital billboards, which are located on major traffic arteries and city streets. In addition to the traditional displays, the company sells digital billboards. As of December 31, 2013, the company owned and operated approximately 1,880 digital billboard advertising displays in 41 states, Canada and Puerto Rico. It operated approximately 68,000 bulletin displays and approximately 76,000 poster displays. The company sells individually-selected bulletin space to advertisers for the duration of the contract (1 to 12 months). It also sells bulletins as part of a rotary plan under which it rotates the advertising copy from 1 bulletin location to another within a particular market at stated intervals (every 60 to 60 days) to achieve reach within that market. The company sells poster space for 30- and 60-day periods in packages called ‘showings’, which comprise a given number of displays in a specified market area. Logo Sign Advertising The company provides logo sign services in the United States, operating 22 of the 26 privatized state logo contracts. It erects logo signs, which advertise nearby gas, food, camping, lodging, and other attractions; and directional signs, which direct vehicle traffic to nearby services and tourist attractions, near highway exits. As of December 31, 2013, the company operated approximately 39,100 logo sign structures containing approximately 120,000 logo advertising displays in the United States and Canada. The company operates the logo sign contracts in the province of Ontario, Canada and in various states, such as Colorado, Georgia, Louisiana, Minnesota, Montana, New Jersey, Oklahoma, Delaware, Kansas, Maine, Mississippi, Nebraska, New Mexico, South Carolina, Florida, Kentucky, Michigan, Missouri, Nevada, Ohio, Utah, and Virginia. The company also operates the tourist oriented directional signing programs for the states of Colorado, Kansas, Kentucky, Louisiana, Michigan, Missouri, Montana, Nebraska, Nevada, New Jersey, Ohio, Virginia, and the province of Ontario, Canada. It also runs a silk screening operation in Baton Rouge, Louisiana and a display construction company in Atlanta, Georgia. Transit Advertising The company provides transit advertising displays on bus shelters, benches, and buses in approximately 60 transit markets, and its production staff provides a range of creative and installation services to its transit advertising customers. As of December 31, 2013, the company operated approximately 38,000 transit advertising displays in 16 states, Canada and Puerto Rico. Customers The company’s customers include restaurants, retailers, health care, service, amusement — entertainment/sports, automotive, gaming, financial — banks and credit unions telecommunications, telecommunications, and hotels and motels. Strategies The company’s strategies include continuing to provide high quality local sales and service; continuing a centralized control and decentralized management structure; continuing to focus on internal growth; and continuing to pursue other outdoor advertising opportunities. Seasonality The company’s revenues and operating results are subject to seasonality. It experiences its strongest financial performance in the summer and fall, and its weakest financial performance in the first quarter of the calendar year (year ending December 2013), partly because retailers cut back their advertising spending immediately following the holiday shopping season. Competition The company’s competitors include Clear Channel Outdoor Holdings, Inc. and CBS Outdoor, a division of CBS Corporation. History Lamar Advertising Company was founded in 1902.
lamar advertising co-a
(LAMR:Consolidated Issue Listed on NASDAQ Global Select )
5321 Corporate Boulevard
Baton Rouge, LA 70808
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