Ladbrokes plc operates as a betting and gaming company. As of December 31, 2008, the company owned and operated a network of 2,600 retail betting shops in the United Kingdom, Ireland, and Belgium. Segments The U.K. Retail Segment The U.K. Retail Segment comprises betting activities in the shop estate in Great Britain. It has approximately 2,100 premises. It offers horses, greyhounds, numbers/virtual, football and then other sports. In addition, it has approximately 8,000 machines across the estate, which allows the player to select from approximately 14 games. Other European Retail Segment The Other European Retail Segment comprises activities connected with the Ireland, Belgium and Italy shop estates. It has 286 shops in Ireland; 308 shops in Belgium; and 86 shops and 51 corners in Italy. The company’s shops in Northern Ireland offer content to Great Britain, whereas the Republic of Ireland does not have machines and is focused on Irish horseracing. In Belgium, it offers French horseracing, foreign horseracing, football and British greyhound racing. In Italy, the company offers its customers various markets, including fixed odds horse bets, Italian Tote horse bets, approximately 2,500 football markets across 36 leagues and additional markets in minor sports, such as basketball and volleyball. eGaming Segment The eGaming Segment comprises betting and gaming activities from online operations. Ladbrokes.com is a betting and gaming Web site with approximately 725,000 active customers betting in 13 languages and 18 currencies. On its Ladbrokes.com Web site customers can bet on approximately 70 sports and approximately 1.5 million different markets, with football and horseracing being popular. Its new Sportsbook includes tailored Nordic content offering to include sports, such as trotting and handball, and expanding its betting-in-play offering. Ladbrokescasino.com offers customers approximately 375 casino games, including roulette, blackjack, three-card casino poker, baccarat, craps and approximately 200 slots. At its busiest time Ladbrokespoker.com has approximately 5,000 customers playing on 800 tables. In total, it has approximately 145,000 customers. In addition its Games sites offer approximately 100 gaming products including slots, virtual scratchcards and quizzes, such as ‘Who Wants to be a Millionaire?’ and ‘Deal or No Deal’. Telephone Betting Segment The Telephone Betting Segment comprises activities relating to bets taken on the telephone. It provides the broadest channel offering and this includes taking bets over the telephone. During 2008, the business received 6.4 million calls from approximately 108,000 customers. It has call centers in Liverpool and Harrow together with a multilingual offering in Kuala Lumpur. The High Rollers business provides a personal betting service to high net worth individuals Other Segment The Other Segment comprises international development operations and the start up of its Spanish joint venture. The Spanish joint venture, Sportium Apuestas Deportivas SA, has 45 outlets operating. It has developed relationships outside of the U.K., including in countries, such as China, Vietnam, and India. Acquisitions In February 2008, the company acquired 100% of the ordinary share capital of Agenzie Scommesse SRL, a betting company in Italy. In February 2008, the company also acquired the trade and assets of Eastwood Bookmakers, in Northern Ireland. In April 2008, the company acquired the trade and assets of McCartan Bookmakers in Northern Ireland.
ladbrokes plc (LAD:London)
Harrow, HA2 7JW
Phone: 44 20 8868 8899
Fax: 44 20 8868 8767www.ladbrokesplc.com
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