The Kroger Co. operates as a retailer in the United States. The company also manufactures and processes some of the food for sale in its supermarkets. The company operates retail food and drug stores, multi-department stores, jewelry stores, and convenience stores throughout the United States. Stores As of January 30, 2016, the company operated, either directly or through its subsidiaries, 2,778 retail food stores under a variety of local banner names, 1,387 of which had fuel centers. Approximately 42% of these supermarkets were operated in company-owned facilities, including some company-owned buildings on leased land. The company’s stores operate under various banners. Supermarkets are generally operated under one of the formats, including combination food and drug stores (combo stores); multi-department stores; marketplace stores; or price impact warehouses. The combo store is the primary food store format. They typically draw customers from a 2 — 2½ mile radius. The stores offer the specialty departments that customers’ desire for one-stop shopping, including natural food and organic sections, pharmacies, general merchandise, pet centers and high-quality perishables such as fresh seafood and organic produce. Multi-department stores are larger in size than combo stores. In addition to the departments offered at a typical combo store, multi-department stores sell a selection of general merchandise items, such as apparel, home fashion and furnishings, outdoor living, electronics, automotive products, toys and fine jewelry. Marketplace stores are smaller in size than multi-department stores. They offer full-service grocery, pharmacy and health and beauty care departments, as well as an expanded perishable offering and general merchandise area that includes apparel, home goods and toys. Price impact warehouse stores offer a ‘no-frills, low cost’ warehouse format and feature everyday low prices and promotions for a selection of grocery and health and beauty care items. Meat, dairy, baked goods and fresh produce items provide a competitive advantage. The average size of a price impact warehouse store is similar to that of a combo store. In addition to the supermarkets, as of January 30, 2016, the company operated, through subsidiaries, 784 convenience stores, 323 fine jewelry stores and an online retailer. All 121 of its fine jewelry stores located in malls are operated in leased locations. In addition, 78 convenience stores were operated by franchisees through franchise agreements. Approximately 54% of the convenience stores operated by subsidiaries were operated in company-owned facilities. The convenience stores offer a limited assortment of staple food items and general merchandise and, in most cases, sell gasoline. Merchandising and Manufacturing Corporate brand products play an important role in the company’s merchandising strategy. Its supermarkets, on average, stock approximately 14,000 private label items. The company’s corporate brand products are primarily produced and sold in three ‘tiers’. Private Selection is the premium quality brand designed to be a unique item in a category or to meet the ‘gourmet’ or ‘upscale’ brands. The ‘banner brand’ (Kroger, Ralphs, Fred Meyer, King Soopers, etc.), which represents the majority of its private label items, is designed to satisfy customers with quality products. P$$T…, Check This Out… and Heritage Farm are the three value brands, designed to deliver quality at an affordable price. In addition, the company continues to grow its other brands, including Simple Truth and Simple Truth Organic. History The Kroger Co. was founded in 1883. The company incorporated in 1902.
kroger co (KR:New York)
1014 Vine Street
Cincinnati, OH 45202
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