us producers. Also in Brazil, it distributes its finished products to retailers through a combination of its own fleet of trucks and third party distributors. In designated zones in Brazil, third-party distributors purchase its products at a discount from the wholesale price and resell the products to retailers. Territories other than Mexico and Brazil: The company distributes its finished products to retailers through a combination of its own fleet of trucks and third party distributors. In most of the company’s territories, an important part of its total sales volume is sold through small retailers, with low supermarket penetration. Seasonality Sales of the company’s products are seasonal in all of the countries where it operates, as the company’s sales volumes generally increase during the summer of each country and during the year-end holiday season. In Mexico, Central America, Colombia and Venezuela, the company typically achieves its highest sales during the summer months of April through September, as well as during the year-end holidays in December. In Brazil and Argentina, the company’s highest sales levels occur during the summer months of October through March and the year-end holidays in December. Competition Mexico and Central America: The company competes with Organización Cultiba, S.A.B. de C.V., a joint venture formed by Grupo Embotelladoras Unidas, S.A.B. de C.V.; and Empresas Polar, S.A. The company’s main competition in the juice category in Mexico is Grupo Jumex. In the water category, Bonafont, a water brand owned by Grupo Danone, is the company’s main competition. In addition, the company competes with Cadbury Schweppes in sparkling beverages and with other national and regional brands in its Mexican territories, as well as B brand producers, such as Ajemex, S.A. de C.V. and Consorcio AGA, S.A. de C.V. In the countries that comprise the company’s Central America region, its main competitors are Pepsi and Big Cola bottlers. In Guatemala and Nicaragua, the company competes with a joint venture between AmBev and The Central American Bottler Corporation. In Costa Rica, its principal competitor is Florida Bebidas S.A., subsidiary of Florida Ice and Farm Co. In Panama, its main competitor is Cervecería Nacional, S.A. South America (excluding Venezuela): The company’s principal competitor in Colombia is Postobón. In Brazil, the company competes against AmBev. The company also competes against B brands or Tubainas. In Argentina, the company’s main competitor is Buenos Aires Embotellador S.A. Venezuela: In Venezuela, the company’s main competitor is Pepsi-Cola Venezuela, C.A., a joint venture formed between PepsiCo and Empresas Polar, S.A. The company also competes with the producers of Big Cola in part of this country. Environmental Matters The company’s Venezuelan operations are subject to various Venezuelan federal, state and municipal laws and regulations related to the protection of the environment. The major relevant of these laws are the Organic Environmental Law (Ley Orgánica del Ambiente), the Substance, Material and Dangerous Waste Law (Ley Sobre Sustancias, Materiales y Desechos Peligrosos), the Criminal Environmental Law (Ley Penal del Ambiente) and the Water Law (Ley de Aguas). The company’s Argentine operations are subject to federal and municipal laws and regulations relating to the protection of the environment. The most significant of these are regulations concerning waste water discharge, which are enforced by the Ministry of Natural Resources and Sustainable Development (Secretaría de Ambiente y Desarrollo Sustentable) and the Provincial Organization for Sustainable Development (Organismo Provincial para el Desarrollo Sostenible) for the province of Buenos Aires. History Coca-Cola FEMSA, S.A.B. de C.V. was founded in 1979. The company was incorporated in 1991, as a stock corporation with variable capital (sociedad anónima de capital variable) in accordance with the Mexican General Corporations Law (Ley General de Sociedades Mercantiles).
coca-cola femsa sab-ser l (KOFL:Mexico)
Calle Mario Pani No. 100
Colonia Santa Fe Cuajimalpa
Delegación Cuajimalpa de Morelos
Mexico, DF 05348
Phone: 52 55 1519 5000
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