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Last $129.81 MXN
Change Today +2.11 / 1.65%
Volume 566.0K
As of 4:08 PM 02/10/16 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

Calle Mario Pani No. 100

Colonia Santa Fe Cuajimalpa

Delegacin Cuajimalpa de Morelos

Mexico, DF 05348


Phone: 52 55 1519 5000


Coca-Cola FEMSA, S.A.B. de C.V., a franchise bottler, produces, markets, sells, and distributes Coca-Cola trademark beverages. The company operates in territories in various countries, such as Mexico—a portion of central Mexico, the southeast and northeast of Mexico (including the Gulf region); Central America—Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), and Panama (nationwide); Colombia—majority of the country; Venezuela—nationwide; Brazil—a major part of the states of São Paulo and Minas Gerais, the states of Paraná and Mato Grosso do Sul and part of the states of Rio de Janeiro and Goiás; Argentina—Buenos Aires and surrounding areas; and the Philippines—nationwide (through a joint venture with The Coca-Cola Company). Products The Coca-Cola trademark beverages include sparkling beverages (colas and flavored sparkling beverages), waters, and still beverages (including juice drinks, coffee, teas, milk, value-added dairy, and isotonic drinks). Product and Packaging Mix: The company sells and distributes approximately 116 brands and line extensions of beverages. Its brands include Coca-Cola, together with its line extensions, Coca-Cola Light, Coca-Cola Life, and Coca-Cola Zero; and Ciel (a water brand from Mexico and its line extensions), Fanta (and its line extensions), Sprite (and its line extensions) and ValleFrut (and its line extensions). The company produces, markets, sells, and distributes Coca-Cola trademark beverages in each of its territories in containers authorized by The Coca-Cola Company, which consist of various returnable and non-returnable presentations in the form of glass bottles, cans, and plastic bottles primarily made of polyethylene terephthalate (PET). Presentation sizes for its Coca-Cola trademark beverages range from a 6.5-ounce personal size to a 3-liter multiple serving size. The company offers both returnable and non-returnable presentations, which allow the company to offer portfolio alternatives to implement revenue management strategies and to target specific distribution channels and population segments in its territories. In addition, it sells various Coca-Cola trademark beverage syrups in containers designed for soda fountain use, which the company refers to as fountain. It also sells bottled water products in bulk sizes, which refer to presentations approximately 5.0 liters, which have a much lower average price per unit case than its other beverage products. Mexico and Central America: The company’s product portfolio consists of Coca-Cola trademark beverages, including the Jugos del Valle line of juice-based beverages. It offers FUZE tea in the division. South America (excluding Venezuela): The company’s product portfolio in South America consists primarily of Coca-Cola trademark beverages, including the Jugos del Valle line of juice-based beverages in Colombia and Brazil, and the Heineken beer brands, including Kaiser beer brands, in Brazil, which it sells and distributes. Venezuela: The company’s product portfolio in Venezuela consists of Coca-Cola trademark beverages. The company offers Del Valle Fresh, an orangeade, in Venezuela. Strategy The key elements of the company’s strategy include working with The Coca-Cola Company to develop a business model to continue exploring and participating in new lines of beverages, extending existing product lines and advertising and marketing its products; developing and expanding its still beverage portfolio through innovation, strategic acquisitions and by entering into agreements to acquire companies with The Coca-Cola Company; expanding its bottled water strategy with The Coca-Cola Company through innovation and selective acquisitions to maximize profitability across its market territories; strengthening its selling capabilities and go-to-market strategies, including pre-sale, conventional selling and hybrid routes, in order to get closer to its clients and help them satisfy the beverage needs of consumers; implementing selective packaging strategies designed to increase consumer demand for its products and to build a strong returnable base for the Coca-Cola


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