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Last €13.26 EUR
Change Today +0.044 / 0.33%
Volume 0.0
KKD On Other Exchanges
As of 10:03 AM 11/27/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

370 Knollwood Street

Winston-Salem, NC 27103

United States

Phone: 336-725-2981


Krispy Kreme Doughnuts, Inc. operates as a retailer and wholesaler of doughnuts, complementary beverages and treats and packaged sweets. The company’s principal business is owning and franchising Krispy Kreme stores, at which various doughnuts, including the company’s Original Glazed doughnut, are sold and distributed together with complementary products, and where a range of coffees and other beverages are offered. Segments The company operates through four segments: Company Stores, Domestic Franchise, International Franchise, and KK Supply Chain. Company Stores The Stores segment consists of the doughnut shops operated by the company. These shops sell doughnuts and complementary products through the on-premises and wholesale channels and come in two formats: factory stores and satellite shops. Factory stores have a doughnut-making production line, and many of them sell products to on-premises consumers and at wholesale to approved retailers of Krispy Kreme products to more fully utilize production capacity. Factory stores also include commissaries which serve only wholesale customers. Satellite shops, which serve only on-premises customers, are smaller than most factory stores, and include the hot shop and fresh shop formats. As of February 1, 2015, there were 111 company shops in 19 states and the District of Columbia, including 92 factory and 19 satellite shops. Domestic Franchise The Domestic Franchise segment consists of the company’s domestic store franchise operations and the licensing of Krispy Kreme products domestically. Domestic franchise stores sell doughnuts and complementary products through the on-premises and wholesale channels in the same way and using the same store formats as do company stores. As of February 1, 2015, there were 167 domestic franchise stores in 32 states, consisting of 116 factory and 51 satellite stores. The company licenses complementary products in the beverage category when it signed an agreement for the test of Krispy Kreme branded bagged coffee at approximately 100 wholesale club locations in the southeastern United States. In 2014, the company signed agreements for the introduction of Krispy Kreme branded ready-to-drink coffee beverages in bottles for distribution at approximately 900 mass merchant locations throughout the United States, and an agreement with Keurig Green Mountain to bring Krispy Kreme branded coffee to the Keurig brewing system. Krispy Kreme coffee is available in K-Cup packs at grocery, convenience store and big box outlets throughout the U.S., as well as at Krispy Kreme shops and online. Manufacturing and distribution of all three products is done by the licensees. In 2015, the company announced a multi-year licensing agreement with a major beverage firm to roast and distribute 12-ounce bags of Krispy Kreme ground coffee in Rich, Smooth and Decaf blends through grocers, mass merchants, club stores and online. International Franchise The International Franchise segment consists of the company’s international store franchise operations. International franchise stores sell doughnuts and complementary products almost through the on-premises sales channel using shop formats similar to those used in the United States, and also using a kiosk format. As of February 1, 2015, there were 709 international franchise shops in 23 countries, consisting of 133 factory stores and 576 satellite shops. KK Supply Chain The KK Supply Chain segment produces doughnut mixes and manufactures doughnut-making equipment, which all factory stores, both Company and franchise, are required to purchase. In addition, KK Supply Chain sells other ingredients, packaging and supplies, principally to Company-owned and domestic franchise stores. As of February 1, 2015, there were 278 Krispy Kreme stores operated domestically in 39 states and in the District of Columbia, and there were 709 shops in 23 other countries around the world. Of the 987 total stores, 341 were factory stores and 646 were satellites. The company and its franchisees sell products through two channels, such as on-premises; and wholesale. On-Premises: Sales to customers visiting company

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