sing branded self-service display cases and branded packaging. The company delivers doughnuts to CPG customers using a fleet of delivery trucks operated by an hourly and commissioned employee sales force. Domestic Franchise This segment consists of the company’s domestic store franchise operations and the licensing of Krispy Kreme products domestically. Domestic franchise stores sell doughnuts and complementary products through the on-premises and CPG channels in the same way and using the same store formats as do Company stores. The company is licensing complementary products in the beverage category when it signed an agreement for the test of Krispy Kreme branded bagged coffee at approximately 100 wholesale club locations in the southeastern United States. In 2014, the company signed agreements for the introduction of Krispy Kreme branded ready-to-drink coffee beverages in bottles for distribution at approximately 900 mass merchant locations throughout the United States, and also signed an agreement with Keurig Green Mountain to bring Krispy Kreme branded coffee to the Keurig brewing system. Krispy Kreme coffee is available in K-Cup packs at grocery stores, convenience stores and big box outlets throughout the U.S., as well as at Krispy Kreme shops and online. The company generally assists its franchisees with operating procedures, advertising and marketing programs, public relations, store design, training and technical matters. All domestic franchisees sell products to on-premises customers, and some also sell products to CPG customers. International Franchise This segment consists of the company’s international store franchise operations. International franchise stores sell doughnuts and complementary products almost exclusively through the on-premises sales channel using shop formats similar to those used in the United States, and also using a kiosk format. Some of the company’s international franchisees have developed small kiosk formats, which also are typically located in transportation hubs and shopping malls. Product offerings at shops outside the United States include the company’s signature Original Glazed doughnut, a core set of doughnut varieties offered in its domestic shops and a complementary set of localized doughnut varieties tailored to meet the taste preferences and dietary norms in the market. The company works closely with its franchisees outside the United States to conduct marketing research to understand local tastes and usage occasions, which drives development of new products and marketing approaches. Beverage offerings at shops outside the United States include a program consisting of hot and iced espresso based beverages, frozen drinks, teas, juices, sodas, water and bottled or canned beverages. The company has an equity interest in the franchisee operating a store in Western Canada. It has development agreements with certain of its international franchisees pursuant to which the franchisees are contractually obligated to open additional stores in their territories. KK Supply Chain This segment produces doughnut mixes and manufactures doughnut-making equipment, which all factory stores, both Company and franchise, are required to purchase. In addition, KK Supply Chain sells other ingredients, packaging and supplies, principally to Company-owned and domestic franchise stores. As of January 31, 2016, there were 297 Krispy Kreme stores operated domestically in 41 states and in the District of Columbia, and there were 824 shops in 25 other countries around the world. Of the 1,121 total stores, 370 were factory stores and 751 were satellites. This segment buys and processes ingredients it uses to produce doughnut mixes and manufactures doughnut-making equipment that all factory stores are required to purchase. The company manufactures doughnut mixes at its facility in Winston-Salem, North Carolina. Additionally, it manufactures doughnut mix concentrates, which are blended with flour and other ingredients by contract mix manufacturers to produce finished doughnut mix while maintaining its intellectual property. This segment also purchases and sells key sup
krispy kreme doughnuts inc
(KKD:Stuttgart Stock Exchange)
370 Knollwood Street
Winston-Salem, NC 27103
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