Kirkland’s, Inc. operates as a specialty retailer of home décor and gifts in the United States. The company operated 344 stores in 35 states, as well as an e-commerce enabled Website, www.kirklands.com as of January 31, 2015. The company’s stores present a selection of merchandise, including framed art, mirrors, wall décor, candles and related items, lamps, decorative accessories, accent furniture, textiles, garden-related accessories and artificial floral products. The company’s stores also offer an assortment of holiday merchandise during seasonal periods, as well as items carried throughout the year suitable for gift-giving. Business Strategy The elements of the company’s business strategy are to product mix differentiation; ever-changing merchandise mix; stimulating store experience; strong value proposition; broad market appeal; brick-and-mortar store growth; and e-commerce growth. Trademarks All of the company’s stores operate under the names ‘Kirkland’s’, ‘Kirkland’s Home’, ‘Kirkland’s Home Outlet’, ‘Kirkland’s Outlet’, and ‘The Kirkland Collection’. The company has registered various trademarks with the United States Patent and Trademark Office on the Principal Register that are used in connection with the Kirkland’s stores, including KIRKLAND’S logo design, KIRKLAND’S, THE KIRKLAND COLLECTION, KIRKLAND’S OUTLET, KIRKLAND’S HOME, MARKET AND VINE, and LOVE THE POSSIBILITIES, LOVE THE PRICE. Competition The company’s product offerings compete with various national, regional and local retailers, including such retailers as HomeGoods; Bed, Bath & Beyond; Cost Plus World Market; Hobby Lobby; Pier 1 Imports; Target; Ebay; Amazon.com; and Overstock.com. History Kirkland’s, Inc. was founded in 1966.
kirkland's inc (KIRK:NASDAQ GS)
5310 Maryland Way
Brentwood, TN 37027
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|Pier 1 Imports Inc||$11.79 USD||-0.18|
|Target Corp||$81.93 USD||+0.09|
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