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Last $17.70 USD
Change Today +0.03 / 0.17%
Volume 12.9M
KING On Other Exchanges
New York
As of 3:55 PM 11/30/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

Fitzwilton House

Wilton Place

Dublin, 2


Phone: 44 20 3451 5464


King Digital Entertainment plc operates as an interactive entertainment company for the mobile world. In 2014, the company had 533 million average monthly active users playing its games in approximately 200 countries and regions. The company’s games include Candy Crush Saga, Candy Crush Soda Saga, Farm Heroes Saga, Pet Rescue Saga and Bubble Witch 2 Saga. Games and Virtual Items The company develops and publishes games that can be played on its and Websites, Facebook, and mobile platforms, such as iOS and Android. The company has four franchises: Candy Crush, Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush: Candy Crush is a switcher game in which players match candies in combination of three or more to win points and overcome obstacles. Candy Crush Saga was launched in 2012 on Facebook and mobile. Candy Crush Soda Saga, the sister title to Candy Crush Saga, was launched in 2014 on mobile and Facebook. As of December 31, 2014, the company offered 800 levels in Candy Crush Saga and 240 levels in Candy Crush Soda Saga. The company’s franchise, Candy Crush, including Candy Crush Saga and Candy Crush Soda Saga, had 91 million average daily active users (DAUs) and 957 million average daily games played across all platforms in 2014. Farm Heroes: Like Candy Crush, Farm Heroes Saga uses a switcher mechanic, but it differs from Candy Crush as it also incorporates a collection objective Farm Heroes Saga is set in a fantasy farmland world with approximately 780 levels, as of December 31, 2014. The company has introduced a new game feature whereby a player collects companion animals, each possessing special powers that can be called upon within gameplay to help pass a tough level. Farm Heroes Saga had 24 million average DAUs and 248 million average daily games played across all platforms in 2014. Bubble Witch: Bubble Witch is a bubble shooter game in which players need to aim their shots in order to progress through a field of bubbles to achieve various goals, such as clearing spaces at the top of the screen or liberating trapped characters. Bubble Witch Saga was launched in 2011 on Facebook and in 2012 on mobile and had 650 levels, as of December 31, 2014. In 2014, the company simultaneously launched on Facebook and mobile Bubble Witch 2 Saga, the second title of this franchise which had approximately 350 levels, as of December 31, 2014. The company’s longest running franchise, Bubble Witch, including Bubble Witch Saga and Bubble Witch 2 Saga, had 12 million average DAUs and 111 million average daily games played across all platforms in 2014. Pet Rescue: Pet Rescue Saga is a clicker game in which players click on groups of similarly colored blocks in order to clear them from the screen. The game is an animal-themed adventure where players have to rescue a range of pets in approximately 800 levels of play, as of December 31, 2014. It had 11 million average DAUs and 133 million average daily games played across all platforms in 2014. Strategy The company’s strategy consists of the following three pillars: maintain and grow its casual leadership; focus on product innovation; reinforce its player network. Intellectual Property The company’s trademarks in the European Union, the United States and elsewhere relate to its corporate King brand, its game names, app icons and game elements where appropriate. The company also owns approximately 30 granted patents in the United States and elsewhere. Regulations The company is subject to laws and regulations in the United States, Europe, Asia and other jurisdictions that affect companies conducting business on the Internet, many of which are still evolving and could be interpreted in way that could harm its business. The company is also subject to laws in the United States, Europe and other jurisdictions regarding privacy and protection of player data. The company’s compliance with its privacy policy is also subject to regulation by the United States Federal Trade Commission, which bring enforcement actions under Section 5 of the Federal Trade Commission Act against unfair and deceptive trade practices, including the violation of privacy policies, as well as European authorities. Competition Other Game Developers: The company’s competitors include Activision Blizzard, Inc.; DeNA Co., Ltd.; Electronic Arts Inc.; Gree International, Inc.; GungHo Online Entertainment America, Inc.; Glu Mobile Inc.; Nexon Co. Ltd.; Supercell Oy; Tencent Holdings Limited; The Walt Disney Company; and Zynga Inc.


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KING Competitors

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DeNA Co Ltd ¥1,938 JPY -24.00
GungHo Online Entertainment Inc ¥380.00 JPY -11.00
NCSoft Corp 222,500 KRW -1,500.00
Nexon Co Ltd ¥1,953 JPY -8.00
Zynga Inc $2.57 USD -0.05
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Valuation KING Industry Range
Price/Earnings 10.1x
Price/Sales 2.6x
Price/Book 5.4x
Price/Cash Flow 9.8x
TEV/Sales 2.2x

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