Kraft Foods Group, Inc. operates as a consumer packaged food and beverage company in North America and internationally. The company manufactures and markets food and beverage products, including cheese, meats, refreshment beverages, coffee, packaged dinners, refrigerated meals, snack nuts, dressings, and other grocery products, primarily in the United States and Canada, under a host of iconic brands. Its product categories span breakfast, lunch, and dinner meal occasions. Segments The company operates through six segments: Cheese, Refrigerated Meals, Beverages, Meals & Desserts, Enhancers & Snack Nuts, and Canada. Its remaining businesses, including its Foodservice and Exports businesses, are aggregated and disclosed as ‘Other Businesses’. The company’s principal brands and products as of December 27, 2014 were: Cheese: Kraft and Cracker Barrel natural cheeses; Philadelphia cream cheese; Kraft and Deli Deluxe processed cheese slices; Velveeta and Cheez Whiz processed cheeses; Kraft grated and shredded cheeses; Polly-O and Athenos cheeses; and Breakstone’s and Knudsen cottage cheese and sour cream. Refrigerated Meals: Oscar Mayer cold cuts, hot dogs, bacon, and P3 Portable Protein Packs; Lunchables lunch combinations; Claussen pickles; and Boca meat alternatives. Beverages: Maxwell House, Gevalia, and Yuban coffees; Tassimo hot beverage system (under license); Capri Sun (under license) and Kool-Aid packaged juice drinks; Crystal Light, Kool-Aid, and Country Time powdered beverages; and MiO, Crystal Light, and Kool-Aid liquid concentrates. Meals and Desserts: Kraft and Kraft Deluxe macaroni and cheese dinners; Velveeta shells and cheese dinners; JELL-O dry packaged desserts; JELL-O refrigerated gelatin and pudding snacks; Cool Whip whipped topping; Stove Top stuffing mix; Jet-Puffed marshmallows; Velveeta Cheesy Skillets and Taco Bell Home Originals (under license) meal kits; Shake ‘N Bake coatings; and Baker’s chocolate and baking ingredients. Enhancers and Snack Nuts: Planters nuts and trail mixes; Kraft Mayo and Miracle Whip spoonable dressings; Kraft and Good Seasons salad dressings; A.1. sauce; Kraft and Bull’s-Eye barbecue sauces; and Grey Poupon premium mustards. Canada: Canadian brand offerings include Kraft peanut butter and Nabob coffee, as well as a range of products bearing brand names similar to those marketed in the U.S. Other Businesses: The company’s other businesses, including its Foodservice and Exports businesses, sell primarily branded products, including Philadelphia cream cheese, A.1. sauce, and a range of Kraft sauces, dressings, and cheeses. Customers The company sells its products primarily to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, drug stores, value stores, and other retail food outlets in the United States and Canada. One of the company’s customers, Wal-Mart Stores, Inc., accounted for approximately 26% of its net revenues in 2014. Sales The company’s breadth of product lines and scale throughout the retail environment are supported primarily by two third-party sales agencies within its customers’ stores, such as Acosta Sales & Marketing for its grocery and mass channel customers; and CROSSMARK for its convenience store retail partners. Both sales agencies provide in-store support of product placement, distribution, and promotional execution. The company also utilizes exporters, distributors, consolidators, or other similar arrangements to sell and distribute its products outside of the United States and Canada. Distribution As of December 27, 2014, the company distributed its products through 36 distribution centers, of which 33 were in the United States and 3 were in Canada. The company owns 4 and leases 32 of these distribution centers. In addition, third-party logistics providers perform storage and distribution services for the company to support its distribution network. Trademarks and Intellectual Property Some of the company’s trademarks include A.1., Baker’s, Cheez Whiz, Cool Whip, Country Time, Cracker Barrel, Crystal Light, Grey Poupon, JELL-O, Kool-Aid, Kraft, Lunchables, MiO, Miracle Whip, Oscar Mayer, Planters, Shake ‘N Bake, Stove Top, and Velveeta. The company owns the rights to these trademarks in the United States, Canada, and various other countries throughout the world. In addition, the company owns the trademark rights to Philadelphia in the United States and the Caribbean, and to Gevalia and Maxwell House throughout North America and Latin America. As of December 27, 2014, the company sold some products under brands that the company licenses from third parties, including Capri Sun packaged drink pouches for sale in the United States; McCafé ground, whole bean and on-demand single cup coffees; and Taco Bell Home Originals Mexican-style food products for sale in the U.S. grocery stores. Research and Development The company’s research and development expense was approximately $149 million in 2014. Regulation The company’s U.S. food and beverage products and packaging materials are primarily regulated by the U.S. Food and Drug Administration or, for products containing meat and poultry, the U.S. Food Safety and Inspection Service of the U.S. Department of Agriculture. The company’s Canadian food products and packaging materials are primarily regulated by the Canadian Food Inspection Agency and Health Canada. Environmental Regulation The company is subject to various federal, provincial, state, and local laws and regulations in the United States and Canada relating to the protection of the environment, including those governing discharges to air and water, the management and disposal of hazardous materials, and the cleanup of contaminated sites. These laws and regulations include the Clean Air Act, the Clean Water Act, the Resource Conservation and Recovery Act, and the Comprehensive Environmental Response, Compensation, and Liability Act. History The company was founded in 1980 as a Delaware corporation. It was formerly known as Kraft Foods Global, Inc. and changed its name to Kraft Foods Group, Inc. in 2012.
kraft foods group inc (KF4B:Frankfurt)
Three Lakes Drive
Northfield, IL 60093
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