KeyCorp operates as the bank holding company for KeyBank National Association that provides various retail and commercial banking, commercial leasing, investment management, consumer finance, commercial mortgage servicing and special servicing, and investment banking products and services to individual, corporate, and institutional clients. As of December 31, 2014, the company had 994 full-service retail banking branches and a network of 1,287 automated teller machines in 12 states, as well as additional offices, online and mobile banking capabilities, and a telephone banking call center. In addition to the customary banking services of accepting deposits and making loans, the company offers personal, securities lending and custody services, access to mutual funds, treasury services, investment banking and international banking services. The company provides investment management services to clients that include large corporate and public retirement plans, foundations and endowments, high-net-worth individuals, and multi-employer trust funds established for providing pension or other benefits to employees. The company provides other financial services — both within and outside of its primary banking markets — through various nonbank subsidiaries. These services include community development financing, securities underwriting, and brokerage. The company also provides merchant services to businesses directly and through an equity participation in a joint venture. It offers negotiable order of withdrawal and money market deposit accounts. Segments The company’s segments include Key Community Bank and Key Corporate Bank. Key Community Bank Key Community Bank serves individuals and small to mid-sized businesses through its 12-state branch network. Individuals are provided branch-based deposit and investment products, personal finance services, and loans, including residential mortgages, home equity, credit card, and various types of installment loans. In addition, financial, estate and retirement planning, asset management services, and Delaware Trust capabilities are offered to assist high-net-worth clients with their banking, trust, portfolio management, insurance, charitable giving, and related needs. Small businesses are provided deposit, investment and credit products, and business advisory services. Mid-sized businesses are provided products and services that include commercial lending, cash management, equipment leasing, investment and employee benefit programs, succession planning, access to capital markets, derivatives, and foreign exchange. Key Corporate Bank Key Corporate Bank is a full-service corporate and investment bank focused principally on serving the needs of middle market clients in seven industry sectors: consumer, energy, healthcare, industrial, public sector, real estate, and technology. Key Corporate Bank delivers a product suite of banking and capital markets products to its clients, including syndicated finance, debt and equity capital markets, commercial payments, equipment finance, commercial mortgage banking, derivatives, foreign exchange, financial advisory, and public finance. Key Corporate Bank is also a significant servicer of commercial mortgage loans and a significant special servicer of CMBS. Key Corporate Bank also delivers many of its product capabilities to clients of Key Community Bank. Investment Portfolio The majority of the company’s securities available-for-sale portfolio consists of Federal Agency collateralized mortgage obligations and mortgage-backed securities. Strategy The key elements of the company’s strategy include acquiring and expanding targeted relationships; managing risk and rewards; and engaging a high performing, talented and diverse workforce. Supervision and Regulation As a bank holding company, the company is subject to regulation, supervision, and examination by the Board of Governors of the Federal Reserve System (Federal Reserve) under the Bank Holding Company Act of 1956, as amended. The company’s national bank subsidiaries and their subsidiaries are subject to regulation, supervision and examination by the Office of the Comptroller of the Currency. As of December 31, 2014, the company operated one full-service, Federal Deposit Insurance Corporation (FDIC) insured national bank subsidiary, the bank, and one national bank subsidiary that is limited to fiduciary activities. The FDIC also has certain regulatory, supervisory and examination authority over the bank and the company under the FDIA and the Dodd-Frank Act. The company has other financial services subsidiaries that are subject to regulation, supervision and examination by the Federal Reserve, as well as other applicable state and federal regulatory agencies and self-regulatory organizations. Its securities brokerage and asset management subsidiaries are subject to supervision and regulation by the U.S. Securities & Exchange Commission, Financial Industry Regulatory Authority and state securities regulators, and its insurance subsidiaries are subject to regulation by the insurance regulatory authorities of the states in which they operate. History KeyCorp was founded in 1849.
keycorp (KEY:German Stock Exchange)
127 Public Square
Cleveland, OH 44114
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