KEL On Other Exchanges
New York
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Company Description

Contact Info

One Kellogg Square

Battle Creek, MI 49016

United States

Phone: 269-961-2000


eds, Town House, Vienna Creams, Vienna Fingers and Zesta. One of the company’s subsidiaries is also the licensee of the Carr’s cracker line in the United States. The company’s trademarks also include logos and depictions of certain animated characters in conjunction with its products, including Snap! Crackle! Pop! for Cocoa Krispies and Rice Krispies cereals and Rice Krispies Treats convenience foods; Tony the Tiger for Kellogg’s Frosted Flakes, Zucaritas, Sucrilhos and Frosties cereals and convenience foods; Ernie Keebler for cookies, convenience foods and other products; the Hollow Tree logo for certain convenience foods; Toucan Sam for Froot Loops cereal; Dig ‘Em for Smacks/Honey Smacks cereal; Sunny for Kellogg’s Raisin Bran and Raisin Bran Crunch cereals, Coco the Monkey for Coco Pops cereal; Cornelius (aka Cornelio) for Kellogg’s Corn Flakes; Melvin the Elephant for certain cereal and convenience foods; Chocos the Bear, Sammy the Seal (also known as Smaxey the Seal) for certain cereal products; and Mr. P or Julius Pringles for Pringles potato crisps, tortilla crisps and potato sticks. The slogans The Original & Best, They’re Gr-r-reat!, Show Your Stripes and Follow Your Nose, are used in connection with the company’s ready-to-eat cereals, along with L’ Eggo my Eggo, used in connection with its frozen waffles and pancakes, Childhood Is Calling, Uncommonly Good and Baked with Care used in connection with convenience food products, Seven Whole Grains on a Mission used in connection with Kashi natural foods and Just What the World Ordered used in connection with meat alternatives and You Don't just Eat'em used in connection with potato crisps are also the company’s important trademarks. Seasonality Demand for the company’s products has generally been approximately level throughout the year, although some of its convenience foods have a bias for stronger demand in the second half of the year (year ended January 2016) due to events and holidays. The company also custom-bakes cookies for the Girl Scouts of the U.S.A., which are principally sold in the first quarter of the year. Research and Development The company’s expenditures for research and development were approximately $193 million in 2015. Regulation The company’s activities in the United States are subject to regulation by various government agencies, including the Food and Drug Administration, Federal Trade Commission, and the Departments of Agriculture, Commerce and Labor, as well as voluntary regulation by other bodies. History Kellogg Company was founded in 1906. The company was incorporated in Delaware in 1922.


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Valuation KEL Industry Range
Price/Earnings 42.6x
Price/Sales 2.0x
Price/Book 13.0x
Price/Cash Flow 42.0x
TEV/Sales 1.3x

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