om third parties for some of the training courses that the company provides. The company also enters into arrangements with certain trainers and lecturers that meet its knowledge, expertise and experience requirements. In addition to classroom-style seminars, the company provides outdoor-based training exercises and programs for corporate clients to promote personal development, team building and communication. Campus Recruitment: The company provides campus recruitment services to corporations seeking to recruit college and university students. The company assists corporations with recruitment strategy, selection of schools, schedule of campus visits, promotion of their image to students and logistical arrangements. Executive Search: The company provides its eSearch executive search and placement services to employers seeking to fill mid-level professional, managerial and junior executive positions. The company generally charges corporate clients a total assignment fee, including in some cases a minimum upfront retainer, based on a percentage of the candidate’s annual or monthly compensation. The company maintains a team of specialized consultants who could access its extensive candidate resumé database that other search firms are restricted from using. Professional Assessment Tools: The company provides assessment tools to assist human resource departments in evaluating capabilities and dispositions of job candidates and existing employees. In addition, in June 2015, the company completed an acquisition of Beijing Zhiding Youyuan Management Consulting Co., Ltd., which provides talent assessment services, including a system of in-house developed, proprietary psychometric tests, which help employers to identify ideal job candidates and allocate talent resources in their organizations in China. Salary and Other Human Resource Related Surveys: The company conducts general and customized salary survey studies with analyses of compensation and benefits packages across various cities, industries and job positions. Human resource departments utilize this data to understand the market for compensation levels and to assist in their determination of compensation and benefits packages. The company also conducts surveys on employee retention and other human resource related topics. Human Resource Conferences: The company organizes and hosts annual human resource conferences and events in some of its cities. These conferences and events include lectures, seminars, workshops and networking opportunities for human resource professionals. Other Products: The company also performs hiring and support services to employers on select recruitment projects. Customers The company’s customers consist of large multinational corporations, large national Chinese corporations and local Chinese enterprises of all sizes. Sales and Marketing The company utilizes various marketing channels to target these key groups, such as job seekers; employers with hiring and/or training needs; executive recruiters and headhunting firms; and human resource departments with actual or potential outsourcing needs. The company targets employers principally through direct marketing, which has been effective in attracting new customers. As of December 31, 2015, the company employed approximately 3,400 sales and account management representatives that identify and directly contact customers through telephone, personal sales visits, the Internet and the mail. The company maintains 25 local sales offices and also has a national sales and customer service call center in Wuhan. Intellectual Property and Proprietary Rights The company has registered its www.51job.com, www.yingjiesheng.com and www.51jingying.com Internet domain names, as well as various similar and other domain names in an effort to prevent entities from diverting online traffic away from its Websites. The company has registered trademarks, including 51job.com and eSearch, with the Trademark Office of the PRC State Administration for Industry and Commerce (SAIC) in the PRC. Under a trademark license agreement between Qian Cheng Wu You Network Information Technology (
51job inc-adr (JOBS:NASDAQ GS)
No.1387, Zhang Dong Road
Phone: 86 21 6160 1888
Fax: 86 21 6879 6266www.51job.com
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