51job, Inc., through its subsidiaries, provides integrated human resource services in the People’s Republic of China (the PRC or China). With a focus on online recruitment advertising, the company operates three main Websites, such as www.51job.com, www.yingjiesheng.com, and www.51jingying.com. These Websites are utilized by a base of corporate employers, reaches an audience of job seekers, and aggregates job information from approximately 100 cities across China. In addition to recruitment advertising services, the company provides other complementary human resource related services, consisting primarily of business process outsourcing, training, campus recruitment and executive search services. Product and Services The company provides a range of human resource services in various categories, such as recruitment advertising services, including online recruitment; and other human resource related services, such as business process outsourcing, training, campus recruitment and executive search services. Recruitment Advertising Services — Online Recruitment Services www.51job.com The company’s primary online recruitment Website is www.51job.com. Online recruitment advertisements appear in both Chinese and English on www.51job.com. These advertisements cover many different job categories ranging from professional and middle management positions to clerical, industrial and hourly jobs. Job seekers might search for positions using keywords or based on various criteria, including city of employment, industry, job function, job title and job posting date. The company regularly maintains and updates its www.51job.com with job search, training and general career management content. The company generally updates the advertisements on the Website various times each hour, which provides job seekers with new opportunities constantly and allows employers to receive responses. Employers also attract online job seekers by placing advertising banners, trademarks, logos, Website hyperlinks and other forms of advertising on the Website to promote their corporate image for a fee that varies depending on the size, graphics, placement and duration. In addition, the company offers improved marketing tools, such as priority placement of their job postings in keyword search results and direct email marketing campaigns to a targeted group of job seekers, to employers for a fee. Employers could use the company’s eHire Web-based platform to post recruitment advertisements, search its job candidate database and download resumés for a fee. In addition, eHire contains other tools that enable employers to manage, organize and streamline the recruitment and hiring process. The company also offers Website design as an additional value-added service and marketing tool for corporate customers. The company could build customized ‘private label’ recruitment Websites with the ‘look and feel’ of a Website. The company designs these sites in-house to client specifications and operates these sites for its clients. These client sites, together with all of the company’s Websites, are hosted by China Telecommunications Corporation and China United Network Communications Group Company Limited. www.51job.com provides job seekers with online tools, which allow them to search and review all current recruitment advertisements; receive emails of advertisements matching the job seeker’s profile and preferences; submit resumés directly to prospective employers to apply for a desired position; organize and track job related information and applications; obtain information about upcoming job fairs, career development advice and other job related information; track updates and receive notifications on specific companies of their choice; and engage and communicate with employers and other job seekers through online social forums. The company operates a mobile Internet and has also developed mobile applications that enable job seekers to access their accounts through mobile devices and utilize most functions available on www.51job.com. www.yingjiesheng.com In April 2015, the company acquired Yingjiesheng.com (YJS), an online recruitment We
51job inc-adr (JOBS:NASDAQ GS)
No.1387, Zhang Dong Road
Phone: 86 21 6160 1888
Fax: 86 21 6879 6266www.51job.com
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