The J. M. Smucker Company engages in the manufacture and marketing of branded food products on a worldwide basis. The company’s operations outside the U.S. are principally in Canada, although products are exported to other countries as well. The company’s branded food products include a portfolio of brands that are sold to consumers through retail outlets in North America. In 2015, the company acquired Big Heart Pet Brands (Big Heart), a producer, distributor, and marketer of branded pet food and pet snacks in the U.S. Segments The company has four segments: U.S. Retail Coffee, U.S. Retail Consumer Foods, U.S. Retail Pet Foods, and International, Foodservice, and Natural Foods. The U.S. retail market segments represent a major portion of its strategic focus – the sale of branded food products with positions to consumers through retail outlets in North America. The International, Foodservice, and Natural Foods segment represents sales outside of the U.S. retail market segments. Principal Products The company’s principal consumer food and beverage products are coffee, peanut butter, fruit spreads, shortening and oils, baking mixes and ready-to-spread frostings, canned milk, flour and baking ingredients, juices and beverages, frozen sandwiches, toppings, syrups, pickles, condiments, grain products, and nut mix products. The company’s pet products consist of dry and wet dog food, dry and wet cat food, dog snacks, and cat snacks. In the U.S. retail market segments, the company’s products are primarily sold through a combination of direct sales and brokers to food retailers, food wholesalers, drug stores, club stores, mass merchandisers, discount and dollar stores, military commissaries, and pet specialty stores. In the International, Foodservice, and Natural Foods segment, the company’s products are distributed domestically and in foreign countries through retail channels, foodservice distributors and operators (restaurants, lodging, schools and universities, and health care operators), and natural foods stores and distributors. Seasonality The U.S. Retail Coffee and U.S. Retail Consumer Foods segments are particularly seasonal around the Fall Bake and Holiday period, which generally results in higher sales and profits in its second and third quarters. Customers Sales to Wal-Mart Stores, Inc. and subsidiaries amounted to 28 percent of net sales in 2015. Trademarks and Patents The company’s major trademarks are as follows: Folgers, Dunkin’ Donuts, Smucker’s, Jif, Crisco, Pillsbury, Uncrustables, Meow Mix, Milk-Bone, Kibbles ‘n Bits, Natural Balance, 9Lives, Pup-Peroni, Gravy Train, Nature’s Recipe, Smucker’s, Folgers, and Douwe Egberts. Slogans or designs considered to be important trademarks include With A Name Like Smucker’s, It Has To Be Good; The Best Part of Wakin’ Up Is Folgers In Your Cup; Mountain Grown design; Choosy Moms Choose Jif; Purely The Finest; Crisco is Cooking; Everybody’s Happy When It’s Hungry Jack; Goodness Gracious, It’s Good!; The Only One Cats Ask For By Name; Say It With Milk-Bone; the Smucker’s banner; the Crock Jar shape; the Gingham design; and the Strawberry, Milk-Bone, and 9Lives logos. Research and Development Amounts expensed for research and development were $32.5 million in 2015. History The J. M. Smucker Company was founded in 1897. The company was incorporated in Ohio in 1921.
jm smucker co/the (JM2:Berlin)
One Strawberry Lane
Orrville, OH 44667
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