The J. M. Smucker Company is engaged in the manufacture and marketing of branded food products worldwide. The company’s branded food products include a portfolio of brands that are sold to consumers through retail outlets in North America. Segments The company has three segments: U.S. Retail Coffee; U.S. Retail Consumer Foods; and International, Foodservice, and Natural Foods. Products The company’s principal products include coffee, peanut butter, fruit spreads, shortening and oils, baking mixes and ready-to-spread frostings, canned milk, flour and baking ingredients, juices and beverages, frozen sandwiches, toppings, syrups, pickles, condiments, and grain products. In both of the U.S. retail market segments, the company’s products are primarily sold through a combination of direct sales and brokers to food retailers, food wholesalers, drug stores, club stores, mass merchandisers, discount and dollar stores, and military commissaries. In the International, Foodservice, and Natural Foods segment, the company’s products are distributed domestically and in foreign countries through retail channels, foodservice distributors and operators, and natural foods stores and distributors. Trademarks and Patents The company's products are produced under certain patents and marketed under various trademarks owned or licensed by the company or its subsidiary. U.S. Retail Coffee: The company's major trademarks in this segment include Folgers, Dunkin’ Donuts, Millstone, Café Bustelo, and Café Pilon. S. Retail Consumer Foods: The company's major trademarks in this segment include Smucker’s, Jif, Crisco, Pillsbury, Uncrustables, Martha White, Hungry Jack, Eagle Brand, Borden and Elsie design, and Funfetti. International, Foodservice, and Natural Foods: The company's major trademarks in this segment include Smucker’s, Folgers, Douwe Egberts, R. W. Knudsen Family, truRoots, Robin Hood, Bick’s, Santa Cruz Organic, Carnation, Crisco, Dickinson’s, and Five Roses. Slogans or designs considered to be important trademarks include, ‘With A Name Like Smucker’s, It Has To Be Good’, ‘The Best Part of Wakin’ Up Is Folgers In Your Cup’, ‘Mountain Grown design,’ ‘Choosy Moms Choose Jif,’ ‘Purely The Finest,’ ‘Crisco is Cooking,’ ‘Everybody’s Happy When It’s Hungry Jack,’ ‘Goodness Gracious, It’s Good!,’ the Smucker’s banner, the Crock Jar shape, the Gingham design, and the Strawberry logo. Seasonality The U.S. Retail Coffee and U.S. Retail Consumer Foods segments are particularly seasonal around the Fall Bake and Holiday period, which results in higher sales and profits in second and third quarters. Customers The company's major customer is Wal-Mart Stores, Inc. Research and Development The company’s research and development expenses included $24.3 million in 2014. History The J. M. Smucker Company was founded in 1897. The company was incorporated in Ohio in 1921.
jm smucker co/the (JM2:Berlin)
One Strawberry Lane
Orrville, OH 44667
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