The J. M. Smucker Company engages in manufacturing and marketing branded food and beverage products on a worldwide basis. The company’s operations outside the U.S. are principally in Canada, although products are exported to other countries as well. Its branded food and beverage products include a portfolio of brands that are sold to consumers through retail outlets in North America. Segments The company has three reportable segments: U.S. Retail Coffee, U.S. Retail Consumer Foods, and U.S. Retail Pet Foods. The U.S. retail market segment represents a major portion of its strategic focus – the sale of branded food and beverage products with positions to consumers through retail outlets in North America. The International and Foodservice segments represent a combination of the strategic business areas not included in the U.S. retail market segments. Principal Products The company’s principal products are coffee, pet food, pet snacks, peanut butter, fruit spreads, shortening and oils, baking mixes and ready-to-spread frostings, frozen sandwiches, flour and baking ingredients, juices and beverages, and portion control products. In the U.S. retail market segments, the company’s products are primarily sold through a combination of direct sales and brokers to food retailers, food wholesalers, drug stores, club stores, mass merchandisers, discount and dollar stores, military commissaries, natural foods stores and distributors, and pet specialty stores. In International and Foodservice segments, the company’s products are distributed domestically and in foreign countries through retail channels and foodservice distributors and operators (restaurants, lodging, schools and universities, health care operators). Seasonality The U.S. Retail Coffee and U.S. Retail Consumer Foods segments are particularly seasonal around the Fall Bake and Holiday period, which generally results in higher sales and profits in its second and third quarters. Customers Sales to Wal-Mart Stores, Inc. and subsidiaries amounted to 30 percent of net sales in 2016. Disposition In 2015, the company sold its U.S. canned milk brands and operations to Eagle Family Foods Group LLC, a subsidiary of funds affiliated with Kelso & Company. Acquisition In 2015, the company completed the acquisition of Big Heart Pet Brands (‘Big Heart’), a producer, distributor, and marketer of branded pet food and pet snacks in the U.S. Trademarks and Patents The company’s major trademarks are as follows: Folgers, Dunkin’ Donuts, Cafe Bustelo, Jif, Smucker’s, Crisco, Pillsbury, Uncrustables, Meow Mix, Milk-Bone, Natural Balance, Kibbles ‘n Bits, 9Lives, Pup-Peroni, Nature’s Recipe, Gravy Train, Folgers, and Douwe Egberts. Slogans or designs considered to be important trademarks include With A Name Like Smucker’s, It Has To Be Good; The Best Part of Wakin’ Up Is Folgers In Your Cup; Choosy Moms Choose Jif; Purely The Finest; Crisco is Cooking; Everybody’s Happy When It’s Hungry Jack; Goodness Gracious, It’s Good!; The Only One Cats Ask For By Name; Say It With Milk-Bone; the Smucker’s banner; the Crock Jar shape; the Gingham design; the Mountain Grown design; and the Smucker’s Strawberry, Milk-Bone, and 9Lives logos. Research and Development Amounts expensed for research and development were $ 58.8 million in 2016. Competition The company’s U.S. Retail Coffee products competitors include The Kraft Heinz Company, Massimo Zanetti Beverage Group, Gaviña, Starbucks Corporation, Tata Global Beverages, JAB Holding Company, and Keurig Green Mountain, Inc. Its U.S. Retail Consumer Foods products competitors include Hormel Foods; Ferrero; ConAgra Foods, Inc.; Welch Foods, Inc.; General Mills, Inc.; and Pinnacle Foods Inc. The company’s U.S. Retail Pet Foods competitors include Nestle Purina PetCare Company; Mars Petcare; Ainsworth Pet Nutrition; Blue Buffalo Pet Products Inc.; and Hills Pet Nutrition, Inc. Its International and Foodservice products competitors include Societe des Produits Nestle S.A. and The Kraft Heinz Company. History The J. M. Smucker Company was founded in 1897. The company was incorporated in Ohio in 1921.
jm smucker co/the (JM2:Berlin)
One Strawberry Lane
Orrville, OH 44667
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