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Company Description

Contact Info

Jollibee Plaza Building

F. Ortigas Jr. Road

Pasig City,


Phone: 63 2 898 1111


Jollibee Foods Corporation (the Parent Company) was incorporated in 1978 in the Philippines with seven outlets to fully explore the possibilities of a hamburger concept. Jollibee, started as a two-branch ice cream parlor. It expanded its menu to include hot sandwiches and other meals. The Parent Company and its subsidiaries (collectively referred to as the Group) are involved primarily in the development, operation and franchising of Quick Service Restaurants (QSR) under the trade names “Jollibee,” “Chowking,” and “Greenwich” mainly in the Philippines. Other activities of the Group include the lease of real estate properties mainly to the independent franchisees for use as QSR outlets. The Group’s operating businesses are organized and managed separately according to the nature of the products and services provided, with each segment representing a strategic business unit that offers different products and serves different markets. The food service segment is involved in the operation of QSRs and the manufacture of food products to be sold to company-owned and franchised QSR outlets. The franchising segment is involved in the franchising of the Group’s QSR store concepts. The real estate segment leases store sites mainly to the Group’s independent franchisees. Joint Venture Jollibee Foods Corp. entered into a joint venture with Chow Fun Holdings LLC. JFC would acquire a 12% stake in Chow Fun. Chow Fun is the developer and owner of Jinja Bar and Bistro that serves Asian cuisine to mainstream American consumers.


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Valuation JFC Industry Range
Price/Earnings 48.8x
Price/Sales 2.4x
Price/Book 8.2x
Price/Cash Flow 48.1x
TEV/Sales 2.2x

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