Jones Soda Co. develops, produces, markets, and distributes beverages primarily in North America. The company sells its products, through its network of independent distributors located throughout the United States and Canada and directly to its national and regional retail accounts. Strategy The company’s strategy is to focus on its core brand, Jones Soda, within the sparkling beverage category. Its strategy is to focus on innovative products that would be accepted by consumers, retailers and distributors. Jones Products Jones Soda Jones Soda is the company’s premium carbonated soft drink. The classic Jones Soda presentation is a 12-ounce, clear long-neck bottle, with every bottle label featuring a photo sent to it by its consumers. Jones Soda is made with ingredients, including pure cane sugar. The company sells Jones Soda in nine flavors in the United States with additional flavors offered seasonally or in certain markets. 12-Ounce Cans: The company’s Jones Soda package lineup includes 12-ounce cans as a complement to its classic bottles. Its 12-ounce cans are sold primarily through certain national retail accounts. The 12-ounce cans are aligned with its brand image; each can emblazoned with the bold black and white fan-submitted photos associated with its Jones Soda bottle. 16-Ounce Cans: The company’s 16-ounce cans for Jones Soda are specifically aimed at the convenience store channel and are a complement in the grocery channel. Its 16-ounce cans are similarly emblazoned with the bold black and white fan-submitted photos associated with its Jones Soda bottles. The company has three flavors available in the 16-ounce can: Strawberry Lime, Green Apple and Berry Lemonade. Jones Zilch Jones Zilch is a sugar-free version of the company’s Jones Soda line providing an alternative for consumers. Jones Zilch is sweetened with Splenda and has zero calories. Jones Zilch is a major product extension, especially in light of the increasing consumer preferences for zero and lower-calorie options. The company has three flavors of Jones Zilch: Black Cherry, Pomegranate and Vanilla Bean. Jones Stripped Jones Stripped is the company’s natural ingredient and low-calorie premium carbonated soft drink. The company launched this product as Natural Jones Soda in California during 2013 and rebranded it in 2014 in conjunction with a selective expansion into other markets. Jones Stripped is lightly sweetened with a blend of natural sweeteners and contains 30 calories and is packaged in the classic Jones Soda presentation in a 12-ounce, clear, long-neck, glass bottle, with every bottle label featuring a photo sent to it by its consumers. With no artificial colors, the soda is clear, but the packaging features a burst of color on the label. The company has six flavors of Jones Stripped: Cherry, Lemon Lime, Orange Mango, Green Apple, Huckleberry, and Chipotle Pineapple. Product Distribution The company also sells products in select international markets. Its products are sold primarily in grocery stores, convenience and gas stores, up and down the street in independent accounts, such as delicatessens and sandwich shops, as well as through its national accounts with various large retailers. The company refers to its network of independent distributors as its direct store delivery channel, and it refers to its national and regional accounts who receive shipments directly from it as its direct to retail channel. The company also sells various products online, including soda with customized labels, wearables, candy and other items, and it licenses its trademarks for use on products sold by other manufacturers. The company also has its online channel for Internet sales of various products. It has also secured distribution with independent distributors in Ireland, the United Kingdom and Costa Rica. The company’s direct to retail channel of distribution is an important part of its strategy to target large national or regional restaurant chains and retail accounts, including mass merchandisers and premier food-service businesses. The company’s products are sold primarily in convenience stores, grocery stores, and up and down the street in independent accounts, such as delicatessens and sandwich shops, as well as through its national accounts with various large retailers. The company also provides its Jones Soda customers, ranging from corporate accounts to end consumers, customized and personalized 6-packs and 12-packs of Jones Soda (12-ounce bottles) that they can create with their own photos on the labels. Competition The company’s direct competitors in the sparkling beverage industry include Dr. Pepper Snapple (Stewart's and IBC), Boylan, Henry Weinhard’s, Thomas Kemper, and other regional premium soft drink companies. The company also competes against Coca Cola, Pepsi, Hansen’s, and other traditional soft drink manufacturers and distributors. Regulation The production and marketing of the company’s proprietary beverages are subject to the rules and regulations of various federal, provincial, state and local health agencies, including in particular Health Canada, Agriculture and Agri-Food Canada and the U.S. Food and Drug Administration. Trademarks In the U.S., the company owns various trademark registrations for use in connection with its products, including JONES, JONES SODA CO., JONES ZILCH, JONES STRIPPED, WHOOPASS, and OPEN A CAN!. For its myJones.com business, the company uses a proprietary patented custom-label process. Seasonality The company’s sales are seasonal and it experiences fluctuations in quarterly results due to many factors. The company historically generated a greater percentage of its revenues during the warm weather months of April through September. History Jones Soda Co. was founded in 1986.
jones soda co (JC5:Berlin)
1000 First Avenue South
Seattle, WA 98134
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