Jones Soda Co. develops, produces, markets, and distributes beverages primarily in the United States and Canada. The company sells and distributes primarily through its network of independent distributors and directly to its national and regional retail accounts. The company also sells products in select international markets. Its products are sold primarily in grocery stores, convenience and gas stores, up and down the street in independent accounts, such as delicatessens and sandwich shops, as well as through its national accounts with various large retailers. Strategy The company’s strategy is to focus on its core brand, Jones Soda, within the sparkling beverage category. Jones Products Jones Soda Jones Soda is the company’s premium carbonated soft drink. The company sells Jones Soda in glass bottles and cans, with every label featuring a photo sent to it by its consumers. The company also sells Jones Soda on fountain, utilizing customer photos on the fountain equipment and cups. The company also sells Jones Soda in traditional flavors, such as Cream Soda, Root Beer, Orange & Cream. Jones Soda is made with ingredients, including pure cane sugar. The company sells Jones Soda in 10 flavors in the United States with additional flavors offered seasonally or in certain markets. Jones Zilch Jones Zilch is a sugar-free version of the company’s Jones Soda line providing an alternative for consumers. Jones Zilch, sweetened with Splenda and has zero calories, is an important product extension, especially in light of the increasing consumer preferences for zero and lower-calorie options. Jones Zilch is also sold in glass bottles, cans and on fountain. The company had four flavors of Jones Zilch: Black Cherry, Pomegranate, Vanilla Bean, and Cola. Jones Stripped Jones Stripped is the company’s natural ingredient and low-calorie premium carbonated soft drink. Jones Stripped is lightly sweetened with a blend of natural sweeteners and contains 30 calories and is packaged in the classic Jones Soda presentation in a clear, long-neck, glass bottle, with every bottle label featuring a photo sent to the company by its consumers. With no artificial colors, the soda is clear, but the packaging features a burst of color on the label. The company has six flavors of Jones Stripped: Cherry, Lemon Lime, Orange Mango, Green Apple, Huckleberry, and Chipotle Pineapple. Product Distribution The company’s primary distribution channels are its direct store delivery (DSD) channel (sales and distribution through its network of independent distributors) and its direct to retail (DTR) channel (sales directly to national and regional retail accounts). The company also has its online channel for Internet sales of various products. The company has also secured distribution with independent distributors in Ireland, the United Kingdom and Costa Rica and is evaluating other international opportunities for its products. The company target large national or regional restaurant chains and retail accounts, including mass merchandisers and premier food-service businesses. The company is working with a group of fountain distributors in its DSD network in select regions in the U.S. and Canada to provide proprietary fountain equipment or other methods to offer fountain products. The fountain equipment is branded similarly as its traditional bottles and cans, prominently displaying its consumer submitted photos. The company sells concentrate to the distributors for use in the fountain equipment. Its fountain offerings include traditional flavors such as Cola, Diet Cola, Ginger Ale and Lemon Lime, while also offering fun flavors such as Berry Lemonade. Seasonality The company’s sales are seasonal and it experiences fluctuations in quarterly (year ended December 31, 2014) results due to many factors. It historically has generated a greater percentage of the company’s revenues during the warm weather months of April through September. Competition The company’s direct competitors in the sparkling beverage industry include Dr. Pepper Snapple (Stewart's and IBC), Boylan, Henry Weinhard’s, Thomas Kemper, and other regional premium soft drink companies. The company also competes against Coca-Cola, Pepsi, Hansen’s, and other traditional soft drink manufacturers and distributors. Its fountain offering competes directly with Coca-Cola and Pepsi. Trademarks In the U.S., the company owns various trademark registrations and pending trademark applications for use in connection with its products, including JONES, JONES SODA CO., JONES ZILCH, and JONES STRIPPED. Regulation The production and marketing of the company’s proprietary beverages are subject to the rules and regulations of various federal, provincial, state and local health agencies, including in particular Health Canada, Agriculture and Agri-Food Canada and the U.S. Food and Drug Administration. History Jones Soda Co. was founded in 1986.
jones soda co (JC5:Berlin)
66 South Hanford Street
Seattle, WA 98134
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