Perion Network Ltd., a technology company, delivers advertising solutions to brands and publishers. The company generates majority of its revenues from search-based monetization solutions. Its Undertone business is an advertising technology business focused on delivering standout brand experiences. The company develops digital advertising designed to capture consumer attention and drive engagement, delivering these ads across a portfolio of Websites and mobile applications. With the Interactive Holding Corp. and its subsidiaries (collectively referred to as Undertone) acquisition, it is able to deliver standard and proprietary display, mobile, video, and high impact ad formats, utilizing proprietary technology to ensure that ads are delivered to the right audience, at the right time, and across the right Websites and mobile applications. The company’s proprietary social and mobile marketing platform offers a single dashboard for marketers that makes mobile media buying efficient across ad networks, exchanges and direct publishers. With its mobile marketing platform, customers could acquire users from the traffic sources, including Google, Facebook, Twitter and Instagram, and could access their performance data and revenue information in one place, enabling them to make decisions and helping mobile application advertisers improve user acquisition. The platform allows advertisers to control their marketing spends, planning and strategy in-house and utilizing the technical tool to create better operational marketing efficiencies. Following its acquisition of Make Me Reach SAS, this platform includes social capabilities and the ability to serve ads on Facebook, Instagram and Twitter, as well. The company’s search related products enable end users to, among other things, replace their search asset(s) with its , where users might conduct searches or follow links to advertisements that advertisers might display. They also allow publishers the ability to set up syndicated searches on their individual Websites and to monetize their users’ other search assets. The company develops and acquires various downloadable consumer software products. Its consumer products are available in seven languages in addition to English. Its legacy product line crosses various vertical markets and consists of a few products, all of which might be downloaded over the Internet. Markets In general, the company works with advertising agencies, advertisers, publishers and search partners. While it works with some advertisers directly, its primary advertising customers are advertising agencies, who are paid by brand advertisers to develop their media plans. It works with these advertisers and agencies to plan, design, deliver, manage, and measure their digital advertising campaigns. The company contracts for digital media with publishers, including software developers that own online media content, such as mobile apps or Web pages, as well as aggregators of such media. It focuses on publishers and digital businesses, who in turn, target consumers. Intellectual Property The company has six issued patents in the United States and one in Israel, as well as various patent applications pending in the United States, Israel, and the European Union. The company has registered ‘Perion’ as a trademark in the United States, Israel, and the European Community (a community trademark); ‘IncrediMail’ as a trademark in the United States, the European Community (a community trademark), China, and Israel; ‘PhotoJoy’ as a trademark in the United States, the European Community (a community trademark), and China; ‘Smilebox Teeth Design’ in the United States; ‘Smilebox’ in Australia, Canada, China, France, Germany, Korea, the United Kingdom, and the United States; ‘SWEETPACKS’ and ‘SWEETIM’ in the United States; ‘CodeFuel’ in the United States; ‘Perion Lightspeed’ registered in the European Community (a community trademark); and ‘MakeMeReach’ as a trademark in the European Community (a community trademark). With the acquisition of Undertone, the company also has registered ‘Undertone’ as a trademark in the United States, the European Union (an international registration), China and Russia; ‘Intercept Interactive’ as a trademark in the United States and the European Union (an international registration); ‘PageGrabber’ as a trademark in the United States and the European Union (an international registration); ‘PageWrap’ as a trademark in the United States and the European Community (a community trademark); ‘TimeBlock’ as a trademark in the United States; ‘ScreenShift’ as a trademark in the United States and the European Community (a community trademark); ‘Undertone Impact Accelerator’ as a trademark in the United States; ‘PageGrabber X’ as a trademark in the United States; ‘Pixl Studios’ as a trademark in the United States; ‘GreenList’ as a trademark in the United States; and Undertone’s stylized square logo as a trademark in the United States. Government Regulation The company is subject to the U.S. federal and state laws regarding copyright infringement, privacy and protection of user data, majority of which are subject to regulation by the Federal Trade Commission. These laws include the Digital Millennium Copyright Act, which aims to reduce the liability of online service providers for listing or linking to third-party Websites that include materials that infringe copyrights or the rights of others, and other federal laws that restrict online service providers’ collection of user information on minors, as well as distribution of materials deemed harmful to minors. Competition The company competes with search engine providers, such as Google, Microsoft, Yahoo, Ask, and others. It also competes with Interactive Corporation; AOL, Inc.; Blucora; and others. History The company was incorporated in the state of Israel in 1999 under the name Verticon Ltd. It changed its name to IncrediMail Ltd. in November 2000 and to Perion Network Ltd. in November 2011.
perion network ltd (IW2:Frankfurt)
Azrieli Center 1
26 HaRokmim Street
Phone: 972 7 3398 1000
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