Anheuser-Busch InBev SA/NV produces, markets, distributes, and sells beer worldwide. The company offers a portfolio of approximately 200 beer and other malt beverage brands. These include global brands, such as Budweiser, Corona (except in the United States) and Stella Artois; and multi-country brands, such as Beck’s, Leffe and Hoegaarden, as well as many local brands, such as Bud Light and Michelob Ultra in the United States; Corona Light, Modelo Especial, Modelo Light, Negra Modelo, Victoria and Pacifico in Mexico; Skol, Brahma and Antarctica in Brazil; Quilmes in Argentina; Jupiler in Belgium and the Netherlands; Hasseröder in Germany; Klinskoye and Sibirskaya Korona in Russia; Chernigivske in Ukraine; Harbin and Sedrin in China; and Cass in South Korea. In certain markets, the company also distributes products of other brewers. The company also produces and distributes soft drinks, particularly in Latin America; and other near beer products, such as Lime-A-Rita and other Rita family products in the United States and MixxTail in China, Argentina and other countries. The company is organized into seven business segments: North America, Mexico, Latin America North, Latin America South, Europe, Asia Pacific, and Global Export & Holding Companies. Non-Alcoholic Malt Beverages In the United States, the company also produces non-alcoholic malt beverage products, including O’Doul’s, O’Doul’s Amber and related products. The company has also continued to expand its global portfolio of non-alcoholic beverages, including the launch of Hoegaarden 0.0% in Belgium for consumers who prefer non-alcoholic alternatives. Non-Beer Soft Drinks The company also has a presence in the soft drink market in Latin America through its subsidiary, Ambev S.A. (Ambev), and in the United States through Anheuser-Busch Companies, LLC (Anheuser-Busch). Soft drinks include both carbonated and non-carbonated soft drinks. The company’s soft drinks business includes both its own brands, as well as agreements with PepsiCo International (PepsiCo) related to bottling and distribution of PepsiCo brands. Ambev is one of PepsiCo’s major independent bottlers in the world. Major brands that are distributed under these agreements are Pepsi, 7UP, and Gatorade. Ambev has long-term agreements with PepsiCo whereby Ambev has the right to bottle, sell and distribute certain brands of PepsiCo’s portfolio of carbonated and non-carbonated soft drinks in Brazil. The agreements would expire on December 31, 2017. Ambev also has agreements with PepsiCo to bottle, sell, distribute and market some of its brands in the Dominican Republic. Through the company’s Latin America South operations, Ambev is also PepsiCo’s bottler for Argentina, Bolivia and Uruguay. Apart from the bottling and distribution agreements with PepsiCo, Ambev also produces, sells and distributes its own soft drinks. Its main carbonated soft drinks brand is Guaraná Antarctica. Anheuser-Busch provides coordination services for the distribution of Monster Energy Company (Monster) energy drinks in portions of the United States, and certain wholly owned and independent Anheuser-Busch wholesalers have distributed the products in local markets. Additionally, Ambev sells and distributes Monster Energy drinks in Brazil pursuant to a distribution agreement. In 2015, Monster entered into an investment and distribution arrangement with The Coca-Cola Company and The Coca-Cola Company became Monster’s preferred global distributor, including in the United States. As a result, during 2015, Monster terminated most of its agreements with Anheuser-Busch wholesalers relating to local distribution of Monster products in the United States, including all such agreements with Anheuser-Busch’s wholly owned wholesalers. Main Markets The company has sales in approximately 130 countries worldwide. The company’s major markets were Argentina, Belgium, Brazil, Canada, China, the Dominican Republic, Germany, Mexico, Russia, South Korea, Ukraine, the United Kingdom, and the United States during the year ended December 31, 2015. Strategy The company’s strategy is to focus its attention on its core to premium brands. As a result, the company makes clear brand choices and seeks to invest in those brands that build deep connections with consumers and meet their needs. Intellectual Property The company has approximately 95 pending patent families, each of which covers 1 or more technological inventions. This means that the company has or is seeking to obtain patent protection for approximately 110 different technological inventions. Research and Development In 2015, the company spent USD 207 million on research and development. Regulations At the federal level, the Alcohol and Tobacco Tax and Trade Bureau of the U.S. Treasury Department oversees the industry, and each state in which the company sells or produces products, and some local authorities in jurisdictions in which the company sells products, also have regulations that affect the business conducted by the company and other brewers and wholesalers. History Anheuser-Busch InBev SA/NV was founded in 1366.
anheuser-busch inbev sa/nv (ITK:Xetra)
Phone: 32 1 627 61 11
Fax: 32 1 650 61 11www.ab-inbev.com
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