ytics segment The Performance Analytics segment includes performance measurement and information management solutions, including all of the operations of Berkeley Transportation Systems, Inc. (BTS). BTS specializes in transportation performance measurement. The BTS performance measurement system leverages its real-time data collection, diagnostic, fusion and warehousing platform to aggregate and compute performance measurements. The company develops iPeMS (formerly, IterisPeMS). iPeMS is an information management software suite that utilizes a range of data resources and analytical techniques to determine and future traffic patterns, permitting the effective performance analysis and management of traffic infrastructure resources. This information could then be analyzed by traffic professionals to measure how a transportation network is performing and to identify potential areas of improvement. iPeMS is also capable of providing users with predictive traffic analytics and easy-to-use visualization and animation features based on historical traffic conditions. The Performance Analytics segment also includes the operations of Meridian Environmental Technology, Inc. (MET), which the company acquired in 2011. MET specializes in 511/Advanced Traveler Information Systems, as well as ClearPath Weather management tools that allow users to create solutions to meet roadway maintenance decision needs. In 2013, Iteris undertook a focused development activity to supplement its intellectual property, technology base and product suites to provide products and services for the emerging precision agriculture (PA) market. This activity included market research into the needs of the PA market, scientific modeling and forecasting development, computing infrastructure development to support both the required big data acquisition and processing and the distributed delivery vehicles required to service the commercial PA market, as well as the development of several products specifically intended for the PA market. Iteris refers to is products for the PA market generically as its ClearAg solutions. ClearAg, solutions provide access to a database of weather, soil and agronomic information essential to making informed agricultural decisions. ClearAg application programming interfaces (APIs) include historical, real-time and forecast weather content, soil and plant health information, as well as real-time weather and other useful crop growing information, to provide solutions in the precision agriculture technology markets. Sales and Marketing The company sells its Roadway Sensors products through direct and indirect sales channels. In the territories where the company sells direct, the company uses a combination of its own sales personnel and an outside sales organizations to sell, oversee installations and set-up issues and support its products. The company’s indirect sales channel is comprised of a network of independent distributors in the U.S. and selected international locations selling integrated systems and related products to the traffic management market. The company markets and sells its Transportation Systems services and solutions and Performance Analytics solutions directly to government agencies pursuant to negotiated contracts that involve competitive bidding and specific qualification requirements. Most of its contracts are with federal, state and municipal customers. The company markets and sells its ClearAg products to commercial entities in the PA market. Research and Development The company’s research and development costs and expenses were approximately $5.4 million for fiscal 2015. Intellectual Property The company holds 7 U.S. patents, 2 U. S. allowed but not issued patents, 5 foreign patent applications, and 20 U. S. non-provisional patent applications. One U.S. patent, which expires in May 2019, is for general technology related to CMOS sensors. Two U.S. patents, which expire in 2029 and 2034, one foreign patent applications, and one U.S. non-provisional patent application relate specifically to its Roadway Sensors technology. Four U.S. patents, which expire in 2034 and 2035, two allowed
iteris inc (ITI:NYSE Amex)
1700 Carnegie Avenue
Santa Ana, CA 92705
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