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Company Description

Contact Info

One Daytona Boulevard

Daytona Beach, FL 32114

United States

Phone: 386-254-2700

Fax:

International Speedway Corporation operates as an owner of major motorsports entertainment facilities and promoter of motorsports themed entertainment activities in the United States. The company’s motorsports themed event operations consist principally of racing events at its major motorsports entertainment facilities. The company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, such as Daytona International Speedway in Florida; Talladega Superspeedway in Alabama; Michigan International Speedway in Michigan; Auto Club Speedway of Southern California in California; Kansas Speedway in Kansas; Richmond International Raceway in Virginia; Darlington Raceway in South Carolina; Chicagoland Speedway (Chicagoland) in Illinois; Martinsville Speedway in Virginia; Phoenix International Raceway in Arizona; Homestead-Miami Speedway in Florida; Watkins Glen International in New York; and Route 66 Raceway (Route 66) in Illinois. In 2015, these motorsports entertainment facilities promoted well approximately 100 stock car, open wheel, sports car, truck, motorcycle and other racing events, including 21 National Association for Stock Car Auto Racing (NASCAR) Sprint Cup Series events; 15 NASCAR Xfinity Series events; 9 NASCAR Camping World Truck Series events; 2 International Motor Sports Association (IMSA) Weather Tech SportsCar Championship Series events, including the premier sports car endurance event in the United States, the Rolex 24 At DAYTONA; 1 National Hot Rod Association Mello Yello Drag Racing Series event; 1 IndyCar Series event; and various other prestigious stock car, sports car, open wheel and motorcycle events. The company’s business consists principally of promoting racing events at these major motorsports entertainment facilities, which in total, have approximately 763,500 grandstand seats and 548 suites. The company owns Americrown Service Corporation (Americrown), which provides catering, concessions and services at certain of its motorsports entertainment facilities. The company also owns and operates the Motor Racing Network, Inc. (MRN) radio network, also doing business under the name ‘MRN Radio’. The company also has an equity investment in a Hollywood Casino at Kansas Speedway. Operations The company’s motorsports themed event operations consist principally of racing events at its major motorsports entertainment facilities, which include providing catering, and food and beverage concessions at its motorsports entertainment facilities that host NASCAR Sprint Cup Series events except for catering, as well as food and beverage concessions at Chicagoland and Route 66. The company’s other operations include MRN, its 50.0 percent equity investment in the joint venture Kansas Entertainment, LLC (Kansas Entertainment), which operates the Hollywood Casino at Kansas Speedway; and certain other activities, including souvenir merchandising operations. In addition to events sanctioned by NASCAR, in 2015, the company promoted other stock car, sports car, open wheel, motorcycle and go-kart racing events. Food, Beverage and Merchandise Operations The company conducts, either through operations of the particular facility or through its wholly owned subsidiary, Americrown, food and beverage concession operations and catering services, both in suites and chalets, for customers at each of its motorsports entertainment facilities with the exception of food and beverage concessions and catering services at Chicagoland and Route 66. In January 2015, the company entered into a 10-year agreement with Fanatics Retail Group Concessions, Inc. (Fanatics) for Fanatics to have exclusive retail merchandise rights for its track trademarks and certain other intellectual property at all the company’s tracks. MRN The company’s wholly owned subsidiary, MRN, creates motorsports-related programming content carried on radio stations around the country, as well as a national satellite radio service, Sirius XM Radio. MRN produces and syndicates to radio stations live coverage of the NASCAR Sprint Cup, Xfinity and Camping World Truck series races and certain other races conducted at the com

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Valuation ISCA Industry Range
Price/Earnings 22.9x
Price/Sales 2.4x
Price/Book 1.1x
Price/Cash Flow 9.5x
TEV/Sales 1.6x
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