Ignite Restaurant Group, Inc. operates as a diversified restaurant company. The company operates a portfolio of three restaurant brands, Joe’s Crab Shack (Joe’s), Brick House Tavern + Tap (Brick House) and Romano’s Macaroni Grill (Macaroni Grill). As of December 29, 2014, the company owned and operated 139 Joe’s, 21 Brick House and 153 Macaroni Grill restaurants in 36 states. The company also franchised 26 Macaroni Grills in 4 states and 10 international markets. Restaurants Joe’s Crab Shack: Joe’s Crab Shack restaurants are largely free-standing and average 8,000 square feet with approximately 200 seats. Its restaurants also include a small gift shop where guests can purchase souvenirs to commemorate their dining experience. Brick House Tavern + Tap: The typical Brick House restaurant is approximately 8,500 square feet and averages approximately 250 seats, which includes both traditional tables and unique seating options. In addition to a traditional dining room and bar area, Brick House also offers large communal tables and a section of leather recliners positioned in front of large HD TVs, where guests receive their own TV tray for dining. Romano’s Macaroni Grill: A typical Macaroni Grill restaurant is between 6,500 and 8,000 square feet and averages approximately 275 seats. In 2014, the company launched Romano’s Kitchen Counter, a fast-casual format, in approximately 130 locations. Seasonality There is a seasonal component to Joe’s Crab Shack’s business which typically peaks in the summer months (June, July and August) and slows in the winter months (November, December, January), while the seasonal component to Macaroni Grill’s business typically peaks in the winter months. Trademarks and Service Marks The company’s registered trademarks and service marks include Joe’s Crab Shack and logo design, Brick House Tavern + Tap and logo design, and Romano’s Macaroni Grill and logo design. Regulations The company’s restaurant operations are subject to federal and state laws governing employment (including the Fair Labor Standards Act of 1938 and the Immigration Reform and Control Act of 1986) regarding such matters as the minimum hourly wage, unemployment tax rates, sales tax and similar matters. Competition For Joe’s, the company’s primary competitors in the casual seafood segment include Red Lobster, Bonefish Grill, Landry’s Seafood and Bubba Gump Shrimp Company. Red Lobster is its only large-scale, nationally branded seafood competitor. Brick House competes in the bar and grill segment with brands such as BJ’s Restaurant and Brewhouse, Buffalo Wild Wings and Yard House. The primary competitors of Macaroni Grill are Olive Garden and Carrabba’s Italian Grill and other local, regional and national Italian restaurants. All three brands also compete with a range of other casual dining restaurant brands, such as The Cheesecake Factory, Applebee’s, Chili’s, T.G.I.
ignite restaurant group inc
9900 Westpark Drive
Houston, TX 77063
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