Ipsos SA, through its subsidiaries, provides survey-based research services for brands, companies, and institutions in Europe, the Middle East, Africa, the Americas, and the Asia Pacific. The company offers advertising and brand expression research, including brands, advertising, and media research for enhancing communication and content of its clients. It also engages in marketing research, such as innovation and forecasting, market and brands, product development, shopper’s path to purchase, qualitative, and healthcare businesses. In addition, the company conducts public opinion and social research comprising research on public policy issues, and the evolution and behaviors of citizens and consumers, as well as public, elite stakeholders, corporates, and media opinion. Further, it engages in the customer and employee research consisting of customer experience, satisfaction, and loyalty research on various matters related to measuring, modelling, and managing customer and employee relationships. Additionally, the company collects, processes, and delivers quantitative survey data through offline, and online and mobile sources; and manages online consumer panels, as well as provides access to other online and mobile respondent sources. It is also involved in the research and development, and deployment of various products; development and delivery of data science analytics through statistics, machine learning, and computational modelling; and defining, organizing, and sharing knowledge, as well as provides scientific and applied services for understanding nonconscious and emotional reactions, and influences in consumer decision making. The company was founded in 1975 and is headquartered in Paris, France.
35, rue du Val de Marne
Phone: 33 1 41 98 90 00
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