indiePub Entertainment, Inc. develops, publishes, and distributes interactive entertainment software in North American and international markets. The company’s business strategy focuses on digital distribution. The company’s entertainment software is developed for use on major consoles, handheld gaming devices, personal computers, tablets, and mobile smart-phone devices. During 2011, it developed and/or published video games that operate on platforms, including Nintendo’s Wii and DS, Sony’s PlayStation 3, Microsoft’s Xbox 360 and its controller-free accessory, Kinect, Android mobile devices, and iOS devices, including iPod Touch, iPad and iPhone. The company is developing and/or publishing downloadable games for connected services, including Microsoft’s Xbox Live Arcade (XBLA), Sony’s PlayStation Network (PSN), Facebook, PC/Mac, iOS and Android devices. The company operates indiePub (www.indiePub.com), a content creation site that is designed to capitalize on opportunities in the emerging and high-growth digital entertainment space by serving as a source for content for development and eventual publication. Products On the Nintendo Wii Platform: In 2011, the company released various games, including DINO STRIKE; BIGFOOT: KING OF CRUSH; HYPER FIGHTERS; PIRATE BLAST; and SUPERSONIC RACER. On the Nintendo Wii Platform with Peripherals: In 2011, the company released various games, including DINO STRIKE WITH GUN; and PIRATE BLAST WITH GUN. On the Nintendo DS Platform: In 2011, the company released games, such as PHOTO PHANTASY; and ZOMBIEZ SEEKER. On the Microsoft XBOX 360 Platform: In 2011, the company released MAYHEM 3D. On the Microsoft XBOX 360 with Kinect Platform: In 2011, the company released MINUTE TO WIN IT. On the Sony PlayStation 3 Platform: In 2011, the company released MAYHEM. On Digital Platforms: In 2011, the company released KONA’S CRATE; TOTEM DESTROYER DELUXE; FRACTAL; and WANTED CORP. Customers As of December 31, 2011, the company’s major customers included Alter Ego Games, LLC, Target, and Walmart. The company is developing and providing content to be sold on Microsoft’s Xbox Live Arcade, Sony’s PlayStation Network, Apple and Android mobile devices, tablets and PC/Mac. Competition The company competes with Microsoft, Nintendo and Sony, which publish software for their respective systems. It also competes with companies licensed by the platform manufacturers to develop or publish software products for use with their respective systems. These competitors include Activision Blizzard, Inc.; Atari, Inc.; Capcom Interactive, Inc.; Electronic Arts, Inc.; Konami, Corp.; Majesco Entertainment Company; Namco Networks America, Inc.; SCi Entertainment Group PLC; Sega Corporation; Take-Two Interactive Software, Inc.; THQ, Inc.; Ubisoft Entertainment; and Vivendi Universal Games. In the digital segment, the company competes with a large range of developers and publishers, which include Electronic Arts, Inc.; Glu Mobile Inc.; Zynga, Inc.; CrowdStar Inc.; Playdom, Inc.; Rovio Entertainment Ltd.; Ngmoco; and Gameloft SA. Intellectual Property Platform Licenses: The company has licenses from Sony to develop and publish products for PS2, PS3, PSP Go, PSP and PSN, and from Nintendo to develop products for the Game Boy Advance, GameCube, DS, 3DS, Wii, and DsiWare. The company also licensed by Apple to produce applications on its iOS devices, including iPod Touch, iPad and iPhone. History The company was formerly known as Zoo Entertainment, Inc. and changed its name to indiePub Entertainment, Inc. in May 2012.
indiepub entertainment inc
11258 Cornell Park Drive
Blue Ash, OH 45242
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