The Interpublic Group of Companies, Inc. operates as an advertising and marketing service company. The company specializes in consumer advertising, digital marketing, communications planning and media buying, public relations and specialized communications disciplines. The company’s agencies create customized marketing programs for clients that range in scale from large global marketers to regional and local clients. Its agencies are located in approximately 100 countries. Segments The company has two segments, which are Integrated Agency Networks (IAN) and Constituency Management Group (CMG). IAN consists of McCann Worldgroup (McCann), Foote, Cone & Belding (FCB), MullenLowe Group, IPG Mediabrands, its digital specialist agencies, and its domestic integrated agencies. CMG consists of various specialist marketing services offerings. Brands Interpublic is home to communications specialists. The company has three networks, McCann, FCB and MullenLowe Group, which provide integrated, large-scale advertising and marketing solutions for clients. The company’s global media services companies include UM and Initiative, which operate under the IPG Mediabrands umbrella. It also has a range of global specialized communications assets, as well as premier domestic integrated and digital agencies. McCann Worldgroup is a global marketing solutions network, comprising of agencies that emphasize creativity, innovation and performance. McCann Erickson is an advertising agency network; MRM//McCann conducts digital marketing and relationship management; Momentum oversees event marketing and promotion; McCann Health directs professional and consumer healthcare communications; and Craft Worldwide is the network's global adaptation and production arm. UM (media), Weber Shandwick (public relations), and FutureBrand (brand consulting) align with McCann Worldgroup to deliver fully-integrated solutions. FCB is a global, fully integrated marketing communications company focused on changing consumer behavior for the benefit of their clients, colleagues and communities. The company has its roots in both creative, brand-building consumer advertising and behavioral, data-driven direct marketing. MullenLowe Group is an integrated marketing communications network. The network comprises a global creative boutique of diverse agencies, rich in local culture with both intimacy and scale, present in approximately 65 markets with 90 offices. With an integrated, hyperbundled operating model, MullenLowe Group consists of global brands, including MullenLowe (full-service), MullenLowe Profero (integrated digital marketing), MullenLowe Mediahub (media and communications planning and buying) and MullenLowe Open (behavior-driven activation, customer relationship management (CRM) and shopper marketing). IPG Mediabrands makes investment decisions for various client marketing budgets. The company’s global media agencies UM and Initiative deliver business results by advising clients on how to navigate an increasingly complex and digital marketing landscape through integrated, intelligence-driven marketing strategies. Specialist brands within IPG Mediabrands focuses on areas, such as media innovation, media forecasting, and the targeting and aggregation of audiences in the digital space; and a range of other capabilities, including mobile, search, data and analytics, branded content, programmatic, barter and out-of-home media. The company’s public relations agencies, such as Weber Shandwick and Golin have expertise in various significant areas of communication management. Jack Morton is a global brand experience agency, and FutureBrand is a brand consultancy. Octagon is a global sports, entertainment and lifestyle marketing agency. The company’s digital specialist agencies, led by R/GA, Huge and MRM//McCann. Its premier healthcare communications specialists reside within its global creative networks. The company’s domestic integrated independent agencies include advertising's agency brands, including Carmichael Lynch, Deutsch, Hill Holliday, The Martin Agency and Mullen. The marketing programs created by these agencies incorporate all media channels, CRM, public relations and other marketing activities and have helped build brands in the U.S., across all sectors and industries. Customers The company’s largest client sectors include auto and transportation, healthcare, and tech and telecom. History The company was founded in 1902. It was incorporated in Delaware in 1930. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in 1961.
interpublic group of cos inc
(IPG:New York Consolidated)
909 Third Avenue
New York, NY 10022
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