The Interpublic Group of Companies, Inc. operates as an advertising and marketing service company. The company specializes in consumer advertising, digital marketing, communications planning and media buying, public relations and specialized communications disciplines. The company’s agencies create customized marketing programs for clients that range in scale from large global marketers to regional and local clients. Its agencies are located in approximately 100 countries. Segments As of December 31, 2014, the company had two segments, which are Integrated Agency Networks (IAN) and Constituency Management Group (CMG). IAN consists of McCann Worldgroup (McCann), Foote, Cone & Belding (FCB), Lowe and Partners (Lowe), IPG Mediabrands, its digital specialist agencies, and its domestic integrated agencies. CMG consist of various specialist marketing services offerings. Brands Interpublic is home to communications specialists. The company has three networks, McCann, FCB and Lowe, which provide integrated, large-scale advertising and marketing solutions for clients. The company’s global media services companies include UM and Initiative, which operate under the IPG Mediabrands umbrella. It also has a range of global specialized communications assets, as well as premier domestic integrated and digital agencies. McCann Worldgroup is a global marketing solutions network, consists of agencies that emphasize creativity, innovation and performance. McCann Erickson is an advertising agency network; MRM//McCann conducts digital marketing and relationship management; Momentum oversees event marketing and promotion; McCann Health directs professional and consumer healthcare communications; and Craft Worldwide is the network's global adaptation and production arm. UM (media), Weber Shandwick (public relations), and FutureBrand (brand consulting) align with McCann Worldgroup to deliver fully-integrated solutions. FCB is a global, fully integrated marketing communications company focused on changing consumer behavior for the benefit of their clients, colleagues and communities. The company has its roots in both creative, brand-building consumer advertising and behavioral, data-driven direct marketing. Lowe is a global network of agencies, rich in local culture, yet able to deliver at scale. The network delivers brand strategy, communications planning and through-the-line advertising; Lowe Profero is the network’s digital marketing arm; and Lowe Open is its strategic activation and shopper marketing unit. IPG Mediabrands makes investment decisions for various client marketing budgets. The company’s global media agencies UM and Initiative deliver business results by advising clients on how to navigate an increasingly complex and digital marketing landscape through integrated, intelligence-driven marketing strategies. Specialist brands within IPG Mediabrands focuses on areas, such as media innovation, media forecasting, the targeting and aggregation of audiences in the digital space, hyper-local marketing, media barter and a range of other capabilities. The company’s public relations agencies, such as Weber Shandwick and Golin have expertise in every significant area of communication management. Jack Morton is a global brand experience agency, and FutureBrand is a brand consultancy. Octagon is a global sports, entertainment and lifestyle marketing agency. The company’s digital specialist agencies, led by R/GA, Huge and MRM//McCann. Its premier healthcare communications specialists reside within its global creative networks. The company’s domestic integrated independent agencies include some of advertising's most recognizable and storied agency brands, including Carmichael Lynch, Deutsch, Hill Holliday, The Martin Agency and Mullen. The marketing programs created by these agencies incorporate all media channels, customer relationship management, public relations and other marketing activities and have helped build some of the brands in the U.S., across all sectors and industries. Customers The company’s major customers include General Motors, Johnson & Johnson, L'Oréal, Samsung, and Unilever. History The company was founded in 1902. It was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in 1961.
interpublic group of cos inc
(IPG:New York Consolidated)
1114 Avenue of the Americas
New York, NY 10036
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