Imation Corp. operates as a data storage and data security company worldwide. The company’s storage and security portfolio includes Nexsan high-density, archive and solid-state optimized unified hybrid storage solutions; IronKey mobile security solutions that address the needs of professionals for secure data transport and mobile workspaces; and consumer storage solutions, audio products, and accessories sold under the Imation, Memorex, and TDK Life on Record brands. It reaches customers in approximately 100 countries through its global distribution network. Products The company has four major product categories, such as Consumer Storage Media and Audio and Accessories in its Consumer Storage and Accessories business unit; and Storage and Security Solutions, and Commercial Storage Media in its Tiered Storage and Security Solutions business unit. Consumer Storage Media The company’s consumer storage media includes optical products, USB flash drives, flash cards, and external hard disk drives. Its optical products consist of DVDs, CDs, and Blu-ray recordable media. The company’s recordable optical media products are sold through various retail and commercial distribution channels and sourced from manufacturers in Taiwan and India. Optical storage capacities range from 700 megabyte CD-R (recordable) and CD-RW (rewritable) optical discs to 8.5 gigabyte (GB) dual layer DVD optical discs and Blu-ray discs with 25 GB to 100 GB of capacity. Its optical media is sold worldwide under brands that the company owns or controls, including Imation, Memorex, and TDK Life on Record. The company also sells standard USB flash drives, flash cards, and external hard disk drives worldwide under its Imation, Memorex, and TDK Life on Record brands. It sources these products from manufacturers primarily in Asia and sells them through various retail and commercial distribution channels worldwide. USB flash drives have capacities ranging from 2 GB up to 128 GB and capacities continue to increase as new products are introduced. External hard disk drives have capacities ranging from 500 GB to 2 terabyte (TB). Audio and Accessories The company’s audio and accessories products include headphones and speakers sold under the TDK Life on Record brand. It designs products to meet user needs and sources these products from manufacturers throughout Asia. Storage and Security Solutions The company’s storage systems portfolio ranges from high volume, dense storage products to unified hybrid storage solutions. This includes Nexsan E-Series disk arrays with storage density and power management targeting the block-based storage market; the NST line of hybrid storage combining solid state technology with spinning disk to offer high performance and capacity; and the Assureon secure archive systems for data offload, compliance, and secure cloud deployments. This product family addresses the primary parts of the data storage market and is delivered worldwide. Products and services include secure storage products, software, and portable workspace solutions, such as USB flash drives and external hard drives. These drives are designed to meet the security standards that protect data at rest with the U.S. Government Federal Information Processing Standard validation, which includes encryption protection with password and biometric authentication. The company consolidated the brands for these products under the IronKey name. Commercial Storage Media The company’s magnetic tape media products are used for business and operational continuity planning, disaster recovery, data back-up, near-line data storage and retrieval, and for mass and archival storage. Capacity of its tape products ranges from approximately 10 GB up to 6.25 TB per cartridge. The company has a portfolio of intellectual property, a solid industry reputation and relationships with major original equipment manufacturers (OEMs). Its magnetic tape products are sold worldwide under various brands. The company’s portfolio also includes Imation RDX removable hard disk drives, which are high-capacity, rugged, and removable 2.5-inch hard disk drive cartridges with 320 GB to 1.5 TB capacities. Its storage appliances incorporate RDX technology and the company provides RDX removable hard disk drives, single dock systems, and multi-bay RDX storage libraries. Customers, Marketing, and Distribution The company’s products are sold to businesses and individual consumers. Its products are sold through a combination of distributors, wholesalers, value-added resellers, OEMs, and retail outlets. The company maintains a company sales force and a network of distributors and value-added resellers to generate sales of its products worldwide. Strategic Agreements The company has a strategic agreement with TDK Corporation (TDK) to jointly develop and manufacture magnetic tape technologies. Under the agreement, it collaborated on the research and development of future tape formats in both companies’ research centers in the U.S. and Japan, and consolidated tape coating operations to the TDK Group Yamanashi manufacturing facility. Research and Development The company’s research and development expense was $18.4 million for 2013. Intellectual Property During 2013, the company was awarded 21 United States patents and held approximately 263 patents in the United States. Competition The company’s primary competitors in recordable optical media include Maxell, JVC, Sony Corporation, and Verbatim brands. Its primary competitors in magnetic tape media include Fuji, Sony Corporation, Maxell, and HP brands. The company’s primary competitors for its Nexsan products include mid-range storage systems and products from Dell, EMC, NetApp, and Nimble. Its primary competitors in mobile security products include Kingston, Spyrus, Apricorn, and Rocstor. In standard flash media, the company’s primary competitors include Kingston, SanDisk, Lexar, and PNY. Its primary competitors in standard external and removable hard drives are Western Digital and Seagate Technology, plc. History Imation Corp., a Delaware corporation, was founded in 1996.
imation corp (IMN:New York)
1 Imation Way
Oakdale, MN 55128
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