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Company Description

Contact Info

300 Sixth Avenue

Pittsburgh, PA 15222

United States

Phone: 412-288-4600

Fax:

GNC Holdings, Inc. operates as a specialty retailer of health and wellness products. The company has a network of approximately 8,500 locations and its online channels. The company’s products include vitamins, minerals and herbal supplement products (VMHS), sports nutrition products, and diet products. Its product mix is sold under its GNC proprietary brands include Mega Men, Ultra Mega, Total Lean, Pro Performance and Pro Performance AMP, Beyond Raw, and under third-party brands. Strategy The company’s strategies include growing company-owned domestic retail square footage; growing its international footprint; expanding its e-commerce businesses; and utilizing the GNC brand. Segments The company operates in three segments, Retail, Franchise, and Manufacturing/Wholesale. Retail The Retail segment offers products to customers at its company-owned stores in the United States, Canada and Puerto Rico and through its Websites, GNC.com, LuckyVitamin.com, and DiscountSupplements.com. As of December 31, 2013, the company operated 3,342 company-owned stores across all 50 states, including the District of Columbia, Canada and Puerto Rico. Most of its U.S. company owned stores are between 1,000 and 2,000 square feet and are located primarily in shopping malls and strip shopping centers. The company’s Website, GNC.com, offers products that may not be available at its retail locations. The company owns S&G Properties, LLC doing business as LuckyVitamin.com and What's the Big Deal?, Inc. doing business as Gary's World of Wellness (collectively referred to as LuckyVitamin.com), an online retailer of health and wellness products. The addition of the LuckyVitamin.com platform provides a range of nationally branded nutritional supplements with a selection of wellness oriented products. In 2013, the company acquired DiscountSupplements.com, a multi-brand sports nutrition e-commerce retailer in the United Kingdom. The addition of the DiscountSupplements.com platform expands the company’s reach and growth opportunities in the e-commerce channel while broadening its customer demographics and product offerings online. Franchise The Franchise segment comprises domestic and international franchise operations, and generates revenues from franchise activities primarily through product sales to franchisees, royalties on franchise retail sales and franchise fees. As of December 31, 2013, there were 3,036 franchise stores operating, including 1,012 stores in the U.S. and 2,024 international franchise stores operating in approximately 50 international countries (including distribution centers where retail sales are made). The company’s franchise stores in the United States are typically between 1,000 and 2,000 square feet, and approximately 90% are located in strip shopping centers. The international franchise stores are typically smaller and, depending upon the country and cultural preferences, are located in mall, strip shopping center, street or store-within-a-store locations. In addition, some international franchisees sell on the Internet in their respective countries. The company typically offers limited financing to qualified franchisees in the United States. All of its franchise stores in the United States offer both the company’s proprietary products and third-party products, with a product selection similar to that of its company-owned stores. Manufacturing/Wholesale The Manufacturing/Wholesale segment comprises manufacturing operations in South Carolina and its wholesale sales business. This segment supplies its Retail and Franchise segments, as well as various third parties with finished products. The company’s Manufacturing/Wholesale segment sells manufactured products to third parties, and sells its proprietary and third-party brand products to Rite Aid, Sam's Club, PetSmart and www.drugstore.com. The company’s wholesale operations are supported primarily by its Anderson, South Carolina distribution center. Products The company offers a range of nutritional supplements sold under its GNC proprietary brand names, including Mega Men, Ultra Mega, Total Lean, Pro Performance and Pro Performance

 

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