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Company Description

Contact Info


5th Floor, Off CST Road

Near Vidya Nagari, Kalina

Santacruz (East)

Mumbai, 400098


Phone: 91 95 9400 4000

Fax: 91 95 9400 3181

Idea Cellular Limited provides GSM based mobile services and related telephony, and long distance services to individuals and businesses in India. The company operates through three segments: Mobility Services, International Long Distance (ILD), and Passive Infrastructure. It offers 2G, 3G, and 4G services; prepaid, postpaid, mobile Internet, and roaming services; value added services; mobile banking services; passive infrastructure services; and mobile number portability service, as well as sells handsets and data cards. The company’s voice based services comprise Idea ConCall, an audio conferencing service; hosted IVR solution that helps enterprises to manage various business processes; and toll free solution. It also provides field force automation solution, a mobile CRM tool that helps to speed up and streamline various phases of business from prospecting, lead management, sales tracking, stock, services, and order management; and !-SAFE, which provides secured wireless connectivity between remote employees connected through company’s wireless Internet data connectivity and enterprise Intranet/Internet server. In addition, the company offers work force tracking solution, a location based service that helps enterprises with remote workers to manage work force. As of March 31, 2015, Idea Cellular Limited had approximately 157.8 million subscribers. The company was formerly known as Birla Tata AT&T Limited and changed its name to Idea Cellular Limited in 2002. Idea Cellular Limited was incorporated in 1995 and is based in Mumbai, India.


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Price/Cash Flow 3.5x
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