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Company Description

Contact Info

1450 Broadway

3rd Floor

New York, NY 10018

United States

Phone: 212-730-0030

Fax: 212-391-2057

Iconix Brand Group, Inc., a brand management company, engages in licensing, marketing, and providing a portfolio of consumer and entertainment brands in the United States and internationally. Strategy The company has a business strategy designed to maximize the value of its brands by entering into strategic licenses with licensees that have the responsibility for designing, manufacturing and distributing the licensed products. Brands The portfolio includes various wholly-owned brands, including Candie’s, Bongo, Badgley Mischka, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific/OP, Danskin/Danskin Now, Rocawear/Roc Nation, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter, Waverly, Ecko Unltd/Marc Ecko, Zoo York, Sharper Image, Umbro and Lee Cooper, which it licenses directly to retailers (direct-to-retail), wholesalers and suppliers for use across a range of product categories, including apparel, footwear, sportswear, fashion accessories, home products and decor, beauty and fragrance, and, in the case of the Sharper Image brand, consumer electronics and novelty products. Candie’s: Candie’s is known primarily as a junior lifestyle brand, with products in the footwear, apparel and accessories categories, and has achieved brand recognition for its flirty and fun image and affiliations with celebrity spokespeople. The primary licensee for Candie’s is Kohl’s Department Stores, Inc. (Kohl’s), which commenced the roll out of the brand in its stores in the United States with a multi-category line of Candie’s lifestyle products, including sportswear, denim, footwear, handbags, intimate apparel, children’s apparel, fragrance and home accessories. The Candie’s brand is also sold through Candie’s retail stores being developed in Greater China through its Iconix China Holdings Limited (Iconix China) joint venture and is also licensed in South Korea and the Philippines. Bongo: The Bongo brand is a California lifestyle brand, with a range of women’s and children’s casual apparel and accessories, including denim, sportswear, eyewear, footwear and watches. The company has a direct-to-retail license agreement with Kmart Corporation, a wholly-owned subsidiary of Sears Holding Corporation for the brand in the United States covering apparel, accessories, and other categories. The Bongo brand is also licensed in various categories in Latin America and Canada. Badgley Mischka: The Badgley Mischka brand is a premiere couture eveningwear brand. Badgley Mischka products are sold in the United States through luxury department and specialty stores, including Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue, with its retail categories being women’s apparel, footwear, handbags, and other accessories. Badgley Mischka products are distributed internationally, primarily by its licensees based in the United States and also through Badgley Mischka retail stores being developed in Greater China through its Iconix China joint venture. Joe Boxer: Kmart/Sears holds the license for the brand in the United States covering apparel, fashion accessories and home products for men, women, teens, and children. It also holds the license with Kmart/Sears to extend the brand into various Sears stores. The brand is also licensed in Mexico, Europe, Latin America, Singapore, Malaysia, and the Middle East. Rampage: Rampage is a contemporary/junior women’s sportswear brand. Rampage products are sold through department stores, such as Macy’s, with the retail categories being sportswear, footwear, intimate apparel, and swimwear. The brand is also licensed in Canada, Latin America, South Korea, Thailand, and the Middle East. Mudd: Mudd is a junior lifestyle brand, particularly in the denim, footwear, and accessories categories. The company has into a multi-year licensing agreement with Kohl’s under which Kohl’s became the retailer in the United States for apparel, footwear, fashion accessories and jewelry. The brand is sold in Kohl’s stores in various categories. The brand is also being developed internationally by the company and through its joint ventures. London Fog: London Fog is a classic brand worldwide for its outerwear,


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