New York & Company, Inc. operates as a specialty retailer of women's fashion apparel and accessories. The company's proprietary branded New York & Company merchandise is sold through its national network of retail stores and online at www.nyandcompany.com. The target customers for the company's merchandise are women between the ages of 25 and 45. As of January 31, 2015, the company operated 504 stores in 43 states, with an average of 5,153 selling square feet per store. The company offers a merchandise assortment consisting of wear-to-work, casual apparel and accessories, including pants, dresses, jackets, knit tops, blouses, sweaters, denim, T-shirts, activewear, handbags and jewelry. The company's presence is within the wear-to-work and pant categories. The company's stores are concentrated in medium to large population centers of the United States and are located in shopping malls, lifestyle centers, outlet centers, and off-mall locations, including urban street locations. Growth Strategies The company's strategic initiatives include driving increases in net sales and comparable store sales in each channel of its business; increasing brand awareness and driving traffic to stores by attracting new customers and engaging existing customers; and improving the company’s brand through key merchandise initiatives. In support of these strategic initiatives, the company is opening new stores and optimizing its existing real estate portfolio to improve sales. Also supporting the company's strategic initiatives is its omni-channel retail strategy, which is to provide a seamless and consistent shopping experience across both store and eCommerce channels. Seasonality The company views the retail apparel market as having two principal selling seasons, such as spring (first and second quarter (year ended January 2015)) and fall (third and fourth quarter). The company's business experiences seasonal fluctuations in net sales and operating income, with a significant portion of its operating income typically realized during the fourth quarter. Seasonal fluctuations also affect inventory levels. The company must carry a significant amount of inventory, primarily before the holiday season selling period in the fourth quarter and prior to the Easter and Mother's Day holidays toward the latter part of the first quarter and beginning of the second quarter. Intellectual Property The company has all of the registered trademarks it needs to protect its New York & Company, NY&C, City Style, NY Style, Soho Jeans, Lerner, and Lerner New York brands and it enforces all of its trademark rights. Government Regulation Some of the company's imported products are eligible for certain duty-advantaged programs, including but not limited to the North American Free Trade Agreement, the Andean Trade Preference Act, the U.S. Caribbean Basin Trade Partnership Act, and the Caribbean Basin Initiative. History New York & Company, Inc. was founded in 1918.
new york & co (HX6:Frankfurt)
330 West 34th Street
New York, NY 10001
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