New York & Company, Inc. operates as a specialty retailer of women's fashion apparel and accessories. The company's proprietary branded New York & Company merchandise is sold through its national network of retail stores and online at www.nyandcompany.com. The target customers for the company's merchandise are women between the ages of 25 and 45. As of January 30, 2016, the company operated 490 stores in 41 states. The company offers a merchandise assortment consisting of wear-to-work, casual apparel and accessories, including pants, dresses, jackets, knit tops, blouses, sweaters, denim, T-shirts, activewear, handbags, jewelry and shoes. Its stores are concentrated in medium to large population centers of the United States and are located in shopping malls, lifestyle centers, outlet centers, and off-mall locations, including urban street locations. Growth Strategies The company's strategic initiatives include evolving as a broader lifestyle brand; improving brand image and increasing customer loyalty; expanding its omni-channel capabilities; and optimizing its existing store base. Seasonality The company views the retail apparel market as having two principal selling seasons, such as spring (first and second quarter (year ending January 2016)) and fall (third and fourth quarter). The company's business experiences seasonal fluctuations in net sales and operating income, with a significant portion of its operating income typically realized during the fourth quarter. Seasonal fluctuations also affect inventory levels. The company must carry a significant amount of inventory, primarily before the holiday season selling period in the fourth quarter and prior to the Easter and Mother's Day holidays toward the latter part of the first quarter and beginning of the second quarter. Intellectual Property The company’s trademarks, including New York & Company, NY&C, City Style, NY Style, Soho Jeans, Lerner, and Lerner New York brands, are registered or are subject to pending trademark applications with the United States Patent and Trademark Office and with registries of various foreign countries. Government Regulation The company is subject to Securities and Exchange Commission rules and regulations, state laws, Sarbanes-Oxley requirements, new rules and regulations issued pursuant to the Dodd-Frank Wall Street Reform and Consumer Protection Act, other U.S. public company regulations, and various other requirements mandated for the textiles and apparel industries, such as the Consumer Product Safety Improvement Act of 2008, California's Proposition 65 and similar state laws. Some of the company's imported products are eligible for certain duty-advantaged programs, including but not limited to the North American Free Trade Agreement, the Andean Trade Preference Act, the U.S. Caribbean Basin Trade Partnership Act, and the Caribbean Basin Initiative. History New York & Company, Inc. was founded in 1918. The company was incorporated in the state of Delaware in November 2002. It was formerly known as NY & Co. Group, Inc.
new york & co (HX6:Frankfurt)
330 West 34th Street
New York, NY 10001
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