s, as well as those needing to travel to or from airports. The company’s off airport customers also include people who have been referred by, or whose rental costs are being wholly or partially reimbursed by, insurance companies following accidents in which their cars were damaged, those expecting to lease cars that are not yet available from their leasing companies and those needing cars while their vehicle is being repaired or is temporarily unavailable for other reasons (replacement renters). Customer Service Offerings At the company’s major airport rental locations, as well as at some smaller airport and off airport locations, customers participating in its Hertz Gold Plus Rewards program are able to rent vehicles in an expedited manner. The company also offers a Mobile Gold Alerts service, also known as ‘Carfirmations’, through which a SMS text message and/or email is sent with the vehicle information and location, with the option to choose another vehicle from their smart phone prior to arrival. The company also offers Hertz e-Return, which allows customers to drop off their car and go at the time of rental return. Additionally, in select locations customers could bypass the rental line through the company’s ExpressRent Kiosks. Customers and Business Mix The company’s sales force calls on companies and other organizations whose employees and associates need to rent cars for business purposes. In addition, its sales force works with membership associations, tour operators, travel companies and other groups whose members, participants and customers rent cars for either business or leisure purposes. The company’s specialized sales force calls on companies with replacement rental needs, including insurance and leasing companies, automobile repair companies, and car dealers. Customers who rent from the company for ‘business’ purposes include those who require cars in connection with commercial activities, the activities of governments and other organizations or for temporary vehicle replacement purposes. Customers who rent from the company for ‘leisure’ purposes include not only individual travelers booking vacation travel rentals with the company but also people renting to meet other personal needs. The company’s business and leisure customers rent from both its airport and off airport locations. Off airport rentals include insurance replacements, therefore, the company must establish agreements with the referring insurers establishing the relevant rental terms, including the arrangements made for billing and payment. The company has identified approximately 192 insurance companies, ranging from local or regional carriers to large, national companies, as its target insurance replacement market. As of December 31, 2015, the company was a preferred supplier of 179 of these insurance companies and a co-primary for 39 of them. Fleet During the year ended December 31, 2015, the company operated a peak rental fleet in the U.S. of approximately 514,000 cars and a peak rental fleet in its international operations of approximately 189,000 cars, and in each case exclusive of its franchisees' fleet and Donlen's leasing fleet. The company also offers Rent2Buy in 35 states and various European countries, a program designed to sell used rental cars. Seasonality The company’s car rental operations are a seasonal business, with decreased levels of business in the winter months and heightened activity during spring and summer for the majority of countries where the company generates its revenues. To accommodate increased demand, the company increases its available fleet and staff during the second and third quarters of the year (year ended December 2015). Competition In the U.S. and Canada, in addition to local and regional vehicle rental companies, the company’s principal car rental industry competitors are Avis Budget Group, Inc. and Enterprise Holdings. Worldwide Equipment Rental segment Markets The company, through HERC, operates the Hertz Equipment Rental brand business in the U.S., Canada, China, Qatar, Saudi Arabia, and the United Kingdom, as well as through its international franchise
hertz rental car hold co-w/i
8501 Williams Road
Estero, FL 33928
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