Highpower International, Inc. engages in manufacturing and trading nickel metal hydride (Ni-MH) rechargeable batteries. Majority of the company’s battery products are used to power various portable electronic devices. Subsidiaries Shenzhen Highpower Technology Co., Ltd (SZ Highpower): SZ Highpower engages in manufacturing and marketing batteries. SZ Highpower manufactures Ni-MH batteries for both consumer and industrial applications. Springpower Technology (Shenzhen) Co., Ltd (SZ Springpower): SZ Springpower engages in researching and manufacturing batteries. Ganzhou Highpower Technology Co., Ltd (GZ Highpower): GZ Highpower engages in processing, marketing and researching battery materials. Icon Energy System Co., Ltd. (ICON): ICON engages in the research and production of advanced battery packs and systems. Huizhou Highpower Technology Co., Ltd (HZ HTC): HZ HTC engages in manufacturing and marketing batteries. Products The company’s Ni-MH rechargeable batteries are developed to meet the requirement for energy demanded by electronic products. Its Ni-MH rechargeable batteries offer increased capacity and higher energy density through similarly sized standard nickel cadmium rechargeable batteries. The company’s Ni-MH rechargeable batteries are available in both cylindrical and prismatic shapes. The company produces lithium-ion batteries and li-polymer batteries with various models and specifications. The company produces an average of 3.0-4.0 million lithium battery units per month. The company produces a line of batteries falling into two major categories: Consumer Batteries: Relative to ordinary nickel cadmium rechargeable batteries, as well as their non-rechargeable counterparts, the company’s Ni-MH and lithium batteries offer higher power capacity allowing for longer working time and shortened charging time during equivalent working periods. The company produces A, AA and AAA sized batteries in blister packing, as well as chargers and battery packs. Industrial Batteries: These batteries are designed for electric bikes, power tools, and electric toys. They are primarily designed for high-drain discharge applications possessing low internal resistance, more power, and longer discharging time. The company also recycles scrap battery materials through outsourcing and resells the recycled materials to some of its customers. Suppliers The company’s major suppliers include Xiamen Tungsten Co., Ltd; Henan Kelong new energy Co., Ltd; and Inner Mongolia Baotou Steel Rare-Earth (Group) Hi-Tech Co., Ltd. Sales and Marketing The company has a sales network of approximately 101 sales and marketing staff in China and has 1 branch office in Hong Kong. The company targets sales of its rechargeable batteries and charging systems through original equipment manufacturers, as well as distributors and resellers focused on its target markets. Strategic Partnership with Freudenberg Nonwovens The company has a strategic research and development partnership with Freudenberg Nonwovens. Freudenberg Nonwovens utilizes the company’s research and development center research facilities in China to test their various separators. Strategy The company’s strategies are to continue to pursue cost-effective opportunities; aggressively pursue distribution channels; expand existing and new product offerings; and improve marketing efforts to increase brand awareness. Research and Development For the year ended December 31, 2014, the company expended $7,709,618 in research and development. Seasonality The first quarter of each fiscal year (year ended December 2014) tends to be the company’s slow season due to the Chinese New Year holidays. The company’s factories and operations usually shut down for two weeks during this time, resulting in lower sales during the first quarter. Intellectual Property The company holds 136 patents in China and has 36 patent applications pending in China. The company also has two registered trademarks in China, which include ‘HFR’ and its Chinese equivalent. Government Regulations Environmental Regulations: The major environmental regulations applicable to the company include the PRC (the People’s Republic of China) Environmental Protection Law, the PRC Law on the Prevention and Control of Water Pollution and its Implementation Rules, the PRC Law on the Prevention and Control of Air Pollution and its Implementation Rules, the PRC Law on the Prevention and Control of Solid Waste Pollution, and the PRC Law on the Prevention and Control of Noise Pollution. Competition The company’s primary competitors in the Ni-MH battery market or other similar competing rechargeable battery products include SANYO Electric Co., Ltd. Global; Matsushita Industrial Co., Ltd. (Panasonic); BYD Company Ltd.; GPI International, Ltd.; and GS Yuasa Corporation. The company’s primary competitors in the lithium battery market or other similar competing rechargeable battery products include Desay Corp., Coslight Group, Tianjin Lishen Battery Co. Ltd., and Amperex Technology Limited. History The company was founded in 2001. It was incorporated in the state of Delaware in 2006. The company was formerly known as Hong Kong Highpower Technology, Inc. and changed its name to Highpower International, Inc. in 2010.
highpower international inc
68 Xinxia Road
Phone: 86 755 8968 6533
Fax: 86 755 8968 6916www.highpowertech.com
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