Herbalife Ltd., through its subsidiaries, operates as a nutrition company. The company sells weight management, healthy meals and snacks, sports and fitness, and energy and targeted nutritional products, as well as personal care products. The company provides its members with science-based products to help them increase consumption and the retailing of its products. The company categorizes its products into five groups, such as weight management, targeted nutrition, energy, sports and fitness, outer nutrition, and literature, promotional, and other. As of December 31, 2014, the company sold its products in 91 countries. The company offers meal replacement, protein shakes, drink mixes, weight loss enhancers, and healthy snacks. Its products include formula 1 healthy meal, herbal tea concentrate, protein drink mix, personalized protein Powder, Total Control, Prolessa Duo, and protein bars. Targeted Nutrition: The company offers dietary and nutritional supplements containing quality herbs, vitamins, minerals and other natural ingredients. Its products include Aloe Concentrate, Niteworks, Garden 7 phytonutrient supplement, Best Defense for improved immune system, and COQ10 Plus. Energy, Sports and Fitness The company provides products that support a healthy active lifestyle. It offers Herbalife24 product line, Liftoff energy drink, and H3O hydration drink. Outer Nutrition: The company offers facial skin care, body care, and hair care. It offers Herbalife SKIN line, Skin Activator anti-aging line, Herbal Aloe Bath and Body Careline, NouriFusion multivitamin skin care line, and radiant C antioxidant skin care line. Literature, Promotional and Other: The company offers literature, promotional and other products. It provides international business packs and BizWorks. Strategy The key elements of the company’s strategy include delivering effective products that are scientifically validated; improving the sustainability of members’ businesses; increasing brand awareness; improving product access; and utilizing its infrastructure. Distribution The company’s products are distributed through a global network marketing organization consisted of approximately 4.0 million Members, majority of whom are discount customers, operating in 91 countries as of December 31, 2014. Suppliers Soy, the company’s ingredient, is sourced from DuPont and ADM. Its vitamins, minerals and other key ingredients come from companies, such as DSM and BASF. Other key suppliers include Tate & Lyle, Dupont, Kyowa Hakko, and Naturex. Trademarks The company uses the umbrella trademarks Herbalife and the Tri-Leaf design worldwide, and protects various other trademarks and trade names related to its products and operations, such as Niteworks and Liftoff. As of December 31, 2014, the company had approximately 2,100 trademark registrations worldwide. Competition The company’s competitors include NuSkin Enterprises; Nature’s Sunshine; Alticor/Amway; Melaleuca; Avon Products; Oriflame; Omnilife; Tupperware; Mary Kay; Weight Watchers; Jenny Craig; General Nutrition Centers; and Wal-Mart. Regulation In the United States, the formulation, manufacturing, packaging, holding, labeling, promotion, advertising, distribution and sale of the company’s products are subject to regulation by various governmental agencies, including the Food and Drug Administration (FDA); the Federal Trade Commission (FTC); the Consumer Product Safety Commission; the United States Department of Agriculture; the Environmental Protection Agency; the United States Postal Service; United States Customs and Border Patrol; and the Drug Enforcement Administration. The FDA, in particular, regulates the formulation, manufacture and labeling of over-the-counter, or OTC, drugs, conventional foods, dietary supplements, and cosmetics, such as those distributed by the company. The majority of the products marketed by the company in the United States are classified as conventional foods or dietary supplements under the Federal Food, Drug and Cosmetic Act. Internationally, the majority of products marketed by the company are classified as foods, health supplements or food supplements. FDA regulations require the company and its contract manufacturers to meet relevant current good manufacturing practice, regulations for the preparation, packaging, holding, and distribution of foods, OTC drugs and dietary supplements. The company is subject to a permanent injunction issued in October 1986 pursuant to the settlement of an action instituted by the California Attorney General, the State Health Director and the Santa Cruz County District Attorney. The company’s network marketing program is subject to a number of federal and state regulations administered by the FTC and various state agencies as well as regulations in foreign markets administered by foreign agencies. The company is also are subject to the risk of private party challenges to the legality of its network marketing program both in the United States and internationally. History Herbalife Ltd., a Cayman Islands exempt limited liability company, was founded in 1980. The company was incorporated in 2002.
(HOO:German Stock Exchange)
South Church Street
PO Box 309GT
George Town, KY1-1106
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