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Last $53.49 USD
Change Today -0.53 / -0.98%
Volume 2.6M
HOG On Other Exchanges
Symbol
Exchange
Frankfurt
As of 8:04 PM 05/29/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

3700 West Juneau Avenue

Milwaukee, WI 53208

United States

Phone: 414-342-4680

Fax:

to independent dealers and distributors located outside of the United States. Trademarks: Trademarks are major to the company’s motorcycle business and licensing activities. The HARLEY-DAVIDSON trademark and the Bar and Shield trademark are recognizable to the public. Additionally, the company uses various other trademarks, trade names and logos which are registered worldwide. The following are among the company’s trademarks: HARLEY-DAVIDSON, H-D, HARLEY, the Bar & Shield Logo, MOTORCLOTHES, the MotorClothes Logo, HARLEY OWNERS GROUP, H.O.G., the H.O.G. Logo, SOFTAIL, SPORTSTER and V-ROD. Its trademarks are owned by H-D U.S.A., LLC, a subsidiary of the company, which also manages its trademark strategy and portfolio. Marketing: The company’s products are marketed to retail customers worldwide primarily through advertising and promotional activities via various broadcast, print and electronic channels. Harley-Davidson Distribution: The company’s products are retailed through an independent dealer network, of which the majority sells Harley-Davidson motorcycles exclusively. The company’s independent dealerships stock and sell its motorcycles, P&A, general merchandise and licensed products, and perform service for its motorcycles. The company’s independent dealers also sell P&A, general merchandise and licensed products through non-traditional retail outlets. In the United States, the company distributes its motorcycles and related products to a network of independently-owned full-service Harley-Davidson dealerships and the Overseas Military Sales Corporation, an entity that retails the company’s products to members of the United States military and government contractors. The company distributes its motorcycles to its dealers in the United States based on dealer orders but subject to an allocation system that the company designed to be forward-looking and market-driven to align the distribution of motorcycles with the demand in individual dealer markets. In Canada, the company sells its motorcycles and related products at wholesale to a single independent distributor, Deeley Harley-Davidson Canada/Fred Deeley Imports Ltd., which in turn sells to independent dealers in the Canadian market. The company’s operations in the EMEA region are managed out of its Oxford, United Kingdom regional headquarters. In the EMEA region, the company distributes its motorcycles and related products to a network of independent dealers located in approximately 49 countries in the region. The company’s operations in the Asia-Pacific region are managed out of its Singapore regional headquarters. In the Asia-Pacific region, the company distributes its motorcycles and related products to a network of independent dealers located in approximately 17 countries in the region. The company’s operations in the Latin America region are managed out of its Miami, Florida regional headquarters. In the Latin America region, the company distributes its motorcycles and related products to a network of independent dealers located in approximately 26 countries in the region. Retail Customer and Dealer Financing: The company provides adequate financing to Harley-Davidson independent distributors, dealers and their retail customers. Harley-Davidson Financial Services (HDFS) provides financing to Harley-Davidson independent dealers and the retail customers of those dealers in the United States and Canada. HDFS also provides financing to the company’s Canadian distributor. The company’s independent distributors, dealers and their retail customers in the EMEA, the Asia-Pacific and Latin America regions are not financed by HDFS, and have access to financing through other established financial services companies, some of which have licensing or branding agreements with the company. Seasonality: The timing of retail sales made by the company’s independent dealers tracks closely with regional riding seasons. As a result of this flexible manufacturing capability, the company's motorcycle production and wholesale shipments correlate more closely to the retail selling season in the North America region. Prior to 2013, the company historically produc

 

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Industry Analysis

HOG

Industry Average

Valuation HOG Industry Range
Price/Earnings 13.7x
Price/Sales 1.8x
Price/Book 3.9x
Price/Cash Flow 13.3x
TEV/Sales 0.7x
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