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Last $38.72 USD
Change Today +0.60 / 1.57%
Volume 3.3M
HOG On Other Exchanges
New York
As of 8:04 PM 02/12/16 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

3700 West Juneau Avenue

Milwaukee, WI 53208

United States

Phone: 414-342-4680


Harley-Davidson, Inc., through its subsidiaries, offers motorcycles and related products, and financial services in the United States. Segments Motorcycles and Related Products This segment consists of Harley-Davidson Motor Company (HDMC), which designs, manufactures and sells at wholesale street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services. The company’s products are sold to retail customers through a network of independent dealers. The company conducts business on a global basis, with sales in various regions, such as North America, Europe/the Middle East/Africa (EMEA), the Asia-Pacific and Latin America. Harley-Davidson motorcycles feature classic styling, design, and distinctive sound. The company manufactures six platforms of motorcycles: Touring, Dyna, Softail, Sportster, V-Rod and Street. The first four of these motorcycle platforms are powered by air-cooled, or combination air-and liquid-cooled, twin-cylinder engines with a 45-degree V configuration. The V-Rod and Street platforms are powered by liquid-cooled, twin-cylinder engines with a 60-degree V configuration. The company's engines range in displacement from 494cc to 1802cc. The street-legal motorcycle market consists of various categories, such as standard (a basic motorcycle which usually features upright seating for one or two passengers); sportbike (incorporates racing technology, aerodynamic styling, low handlebars with a sport riding position and high performance tires); cruiser (emphasizes styling and owner customization); touring (emphasizes rider comfort and load capacity and incorporates features such as saddlebags, fairings, or large luggage compartments); and dual (designed with the capability for use on public roads, as well as for some off-highway recreational use). In 2014, the company revealed Project LiveWire, an electric motorcycle, and began offering demonstration rides in the United States which the company plans to expand to Europe and Canada in 2015. The company is collecting the demonstration riders' feedback to gain insight into what customers are looking for in this type of motorcycle. The touring category of the market was pioneered by the company and includes the Harley-Davidson Touring platform of motorcycles, including three-wheeled motorcycles, which are generally equipped with fairings, windshields, saddlebags and/or Tour Pak luggage carriers. The cruiser category of the market includes motorcycles featuring the distinctive styling associated with classic Harley-Davidson motorcycles and includes the company’s Dyna, Softail, V-Rod, Sportster and Street motorcycle platforms. The company promotes a comprehensive motorcycling experience across a wide demographic range through events, rides, and rallies including those sponsored by Harley Owners Group (H.O.G.). The most significant other markets, based on the company's retail sales data, are Japan, Canada, Australia and Brazil. Parts & Accessories (P&A): P&A products consist of replacement parts (Genuine Motor Parts) and mechanical and cosmetic accessories (Genuine Motor Accessories). General Merchandise: General Merchandise products include MotorClothes apparel and riding gear. Licensing: The company offers a range of products for enthusiasts by licensing the name ‘Harley-Davidson’ and other trademarks. Its licensed products include T-shirts, eyewear, vehicle accessories, jewelry, leather goods, toys, footwear and various other products. Harley-Davidson Museum: The company operates the Harley-Davidson Museum in Milwaukee, Wisconsin. The 130,000 square foot museum campus houses the Harley-Davidson Museum and Archives, a restaurant, cafe, retail store and special event space Other Services: The company also provides various services to its independent dealers, including motorcycle service and business management training programs and customized dealer software packages. Motorcycle rentals are available through many of the company’s independent dealers under its Authorized Rentals Program. International Sales: The company sells motorcycles and related products


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