Homeinns Hotel Group operates a hotel chain in China. The company develops and operates economy hotels across China under Home Inn, Yitel, and Motel 168 brands. The company operates under two business models. It either leases real estate properties with which it develops and operates hotels, or it franchises its brand and manages these franchised hotel properties. As of December 31, 2013, the company’s hotel chain consisted of 872 leased-and-operated hotels in operation with an additional 25 leased-and-operated hotels contracted or under construction and 1,308 franchised-and-managed hotels in operation and an additional 136 franchised-and-managed hotels contracted or under construction. Hotel Chain In addition to its Home Inn brand of hotels, it offers a new hotel brand targeting the midscale to upscale market. The company calls this new brand Yitel (or Heyi in Chinese). The company owns Motel 168, an economy hotel chain with national scope. Motel 168 tends to cater more to younger leisure travelers. As of December 31, 2013, the company had a total of 2,180 hotels in operation, including 1,784 hotels under the Home Inn brand, 378 hotels under the Motel 168 brand and 18 hotels under the Yitel brand, covering a total of 287 cities across China, as well as an additional 161 hotels contracted or under construction which would extend its reach to a total of 305 cities across China. The company’s hotel chain covers most major metropolitan areas in China. A typical Home Inn hotel has 80 to 160 guest rooms. Its existing Motel 168 hotels vary more in size, from 80 up to 500 rooms, with an average of around 150 rooms. Each hotel has a standardized design, appearance, decor, color scheme, lighting scheme and set of guest amenities in each room, including a comfortable bedding package, free in-room broadband Internet access, a comfortable work space, air-conditioning and a supply of cold and hot drinking water. The company’s hotels are strategically located to provide its guests with convenient access to major business districts, ground transportation hubs, major highways, shopping centers, industrial development zones, colleges and universities, and large residential neighborhoods. Leased-and-operated Hotels: For its leased-and-operated hotels, the company leases properties from real estate owners or lessors. The company is responsible for hotel development and customization to conform to the standards of its hotel chain, as well as repairs and maintenance and operating expenses of properties over the term of the lease. The company is also responsible for all aspects of hotel operations and management, including hiring, training and supervising the managers and employees required to operate its hotels, as well as purchasing supplies. Franchised-and-Managed Hotels: For its franchised-and-managed hotels, the company franchises its Home Inn, Motel 168 and Yitel brands to franchisees who are property owners, lessors or existing hotel operators, and is generally responsible for managing these hotels, typically, including the hiring and appointing of the general managers of these hotels. The company also operates 12 leased-and-operated hotels through joint ventures. Home Inns Hotel Management (Shanghai) Co., Ltd. owns 51% of three joint ventures, 70% of two joint ventures, 75% of one joint venture and 95% of one other joint venture. Yitel Hotel Management (Shanghai) Limited owns 60% of one joint venture and 50% of another joint venture. Two leased-and-operated hotels are ultimately controlled by Grandmaster Property Management (Hong Kong) Limited, a joint venture of which the company owns 70%. The company also has joint control of another joint venture through Shanghai Motel Hotel Management Co., Ltd. Sales and Marketing The company’s core targeted customers consist of value-oriented individual small-and-medium-enterprise business travelers and leisure travelers seeking comfortable and convenient lodging at an affordable price. As of December 31, 2013, the company had a total of 16.9 million active non-corporate members. Competition The company competes primarily with other economy hotel chains, such as Jinjiang Star, 7 Days Inn, Han Ting, Green Tree Inn, and Super 8. Intellectual Property The company has a total of 125 registered trademarks in China. It has also registered its domain names www.homeinns.com, www.motel168.com and www.yitel.com with the Internet Corporation for assigned names and numbers. History The company was founded in Cayman Islands in 2006. It was formerly known as Home Inns & Hotels Management Inc. and changed its name to Homeinns Hotel Group in November 2014.
homeinns hotel group-adr
No. 124 Caobao Road
Phone: 86 21 3337 3333
|China Lodging Group Ltd||$23.40 USD||+0.30|
|Shanghai Jinjiang International Hotels Development Co Ltd||CNY34.20 CNY||+1.59|
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