Harte Hanks, Inc. provides multichannel marketing services. Segments The company operates in two segments, Customer Interaction and Trillium Software. Customer Interaction This segment’s services offer various integrated, multi-channel, data-driven solutions for major brands worldwide. The company helps its clients gain insight into their customers’ behaviors from their data and use that insight to create multi-channel marketing programs to deliver a return on marketing investment. The company offers a complement of capabilities and resources to provide a range of marketing services, in media from direct mail to email, such as: Agency and Digital Services: The company’s agency services are full-service, customer engagement agencies specializing in direct and digital communications for both consumer and business-to-business markets. With strategy, creative, and implementation services, the company helps marketers within targeted industries understand, identify, and engage prospects and customers in their channel of choice. The company’s digital solutions integrate online services within the marketing mix and include search engine management, display, digital analytics, Website development and design, digital strategy, social media, email, e-commerce, and interactive relationship management and a host of other services that support its core businesses. Database Marketing Solutions and Business-to-Business Lead Generation: The company has delivered marketing database solutions across various industries. The company’s solutions are built around centralized marketing databases with three core offerings, such as insight and analytics; customer data integration; and marketing communications tools. The company’s solutions enable organizations to build and manage customer communication strategies that drive new customer acquisition and retention and improve the value of existing customer relationships. Through insight, the company helps clients identify models of their customer relationships and then apply these models to increase the value of existing customers while also winning profitable new customers. Through customer data integration, data from multiple sources comes together to provide a single customer view of client prospects and customers. Then the company helps clients apply their data and insights to the entire customer life cycle, to help clients sustain and grow their business, gain deeper customer insights, and continuously refine their customer resource management strategies and tactics. Direct Mail: As a full-service direct marketing provider and one of the major mailing partners of the U.S. Postal Service, the company’s operational mandate is to ensure creativity and quality, provide an understanding of the options available in technologies and segmentation strategies and capitalize on economies of scale with its various execution options. The company’s services include: digital printing, print on demand, advanced mail optimization, logistics and transportation optimization, tracking (including its proprietary prEtrak solution), commingling, shrink wrapping, and specialized mailings. The company also maintains fulfillment centers where it provides custom kitting services, print on demand, product recalls, and freight optimization allowing the company’s customers to distribute literature and other marketing materials. Contact Centers: The company operates teleservice workstations worldwide providing advanced contact center solutions, such as speech, voice and video chat, integrated voice response, analytics, social cloud monitoring, and Web self-service. The company provides both inbound and outbound contact center services and support many languages with its global locations for both consumer and business-to-business markets. Trillium Software This segment is a major enterprise data quality solutions provider worldwide. The company’s data quality specialists help organizations achieve increased business from their data management initiatives and existing business-critical processes by providing enterprise data profiling and data cleansing software and services. The company offe
harte-hanks inc (HHS:New York)
9601 McAllister Freeway
San Antonio, TX 78216
The information and data displayed in this profile are created and managed by Capital IQ, a Standard & Poor's company. Bloomberg.com does not create or control the content.
|No competitor information is available for HHS.|
|View Industry Companies|
|Price/Cash Flow||NM||Not Meaningful|
Sponsored Financial Commentaries
To contact HARTE-HANKS INC, please visit www.hartehanks.com. Company data is provided by Capital IQ. Please use this form to report any data issues.