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Last $6.31 USD
Change Today +0.01 / 0.16%
Volume 169.2K
As of 8:04 PM 05/6/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

9601 McAllister Freeway

Suite 610

San Antonio, TX 78216

United States

Phone: 210-829-9000

Fax:

Harte Hanks, Inc. operates as a multi-channel marketing company worldwide. The company, through strategic agencies and its core marketing services, develops integrated solutions that connect brands with prospects and customers. Divisions The company operates through two operating divisions, Customer Interaction and Trillium Software. Customer Interaction This division’s services offer various integrated, multi-channel, data-driven solutions for major brands worldwide. The company helps its clients gain insight into their customers’ behaviors from their data and use that insight to create multi-channel marketing programs to deliver a return on marketing investment. The company offers a complement of capabilities and resources to provide a range of marketing services, in media from direct mail to email, such as: Agency and Digital Services: The company’s agency services are full-service, customer engagement agencies specializing in direct and digital communications for both consumer and business-to-business markets. With strategy, creative and implementation services, it helps marketers within targeted industries understand, identify, and engage prospects and customers in their channel of choice. The company’s digital solutions integrate online services within the marketing mix and include Website development and design, digital strategy, social media marketing and monitoring, email marketing, ecommerce and interactive relationship management, and a host of other services that support its core businesses. Database Marketing Solutions and Business-to-Business Lead Generation: The company has delivered marketing database solutions across various industries. The company’s solutions are built around centralized marketing databases with three core offerings, such as insight and analytics; customer data integration; and marketing communications tools. The company’s solutions enable organizations to build and manage customer communication strategies that drive new customer acquisition and retention and improve the value of existing customer relationships. Through customer data integration, data from multiple sources comes together to provide a single customer view of client prospects and customers. Then, utilizing the company’s Allink suite of customer communication and sales optimization tools, it helps clients apply their data and insights to the entire customer lifecycle, to help clients sustain and improve their business, gain deeper customer insights, and continuously refine their customer resource management strategies and tactics. The company’s technology marketing solutions provide business-to-business lead generations through its CI Technology Database and Aberdeen Group. Its CI Technology Database tracks technology installations, business demographics and approximately 5.5 million key decision makers at approximately 3.7 million business locations in 30 countries in North America, Latin America, Europe, and China. The company’s clients use the data to gain insight into their prospect’s and client’s technology buying cycles. The company’s Aberdeen Group is a provider of fact-based research to identify and educate technology buyers across various industries and product categories. Major technology providers use Aberdeen Group’s proprietary research content for use in their demand creation programs, online marketing campaigns, and Web-based sales and marketing tools. Direct Mail: The company is a full-service direct marketing provider and a primary mailing partner of the U.S. Postal Service. The company’s services include digital printing; print on demand; advanced mail optimization; logistics and transportation optimization; tracking (including its proprietary prEtrak solution); commingling; shrink wrapping; and specialized mailings. The company also maintains fulfillment centers where it provides custom kitting services, print on demand, product recalls and freight optimization allowing its customers to distribute literature and other marketing materials. Contact Centers: The company operates teleservice workstations worldwide providing advanced contact center solutions, such as speech, voice an

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Industry Analysis

HHS

Industry Average

Valuation HHS Industry Range
Price/Earnings 16.6x
Price/Sales 0.7x
Price/Book 1.2x
Price/Cash Flow 10.3x
TEV/Sales 0.5x
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