The Home Depot, Inc. operates as a home improvement retailer worldwide. The Home Depot stores sell an assortment of building materials, home improvement products, and lawn and garden products, as well as provide various services. As of February 1, 2015, the company had 2,269 The Home Depot stores located throughout the United States, including the Commonwealth of Puerto Rico and the territories of the U.S. Virgin Islands and Guam, Canada, and Mexico. Products The company’s products include Behr Marquee interior paint; EGO 56-volt lithium-ion 3-in-1 cordless lawn mower; Diablo Pergo blades from Freud; touchless toilets from Kohler; and the My Q Garage universal smartphone controller from Chamberlain. The company offers various proprietary and exclusive brands across a range of departments, such as Husky hand tools and tool storage; Defiant door locks; Everbilt hardware fasteners; Hampton Bay lighting and fans; Vigoro lawn care products; RIDGID and Ryobi power tools; Glacier Bay bath fixtures; HDX hardware, storage and cleaning products; Home Decorators Collection furniture and home decor; and CE Tech audio-visual accessories. The company owns Crown Bolt, which provides sourcing, distribution and in-store servicing support for its Everbilt and related fastener brands. The company would continue to assess strategic alliances and relationships with suppliers and opportunities to expand the range of products available under brand names that are exclusive to The Home Depot. As of February 1, 2015, the company started a pilot for Buy Online, Deliver From Store, which complements its existing interconnected retail programs: Buy Online, Pick-up In Store, Buy Online, Ship to Store and Buy Online, Return In Store. Customers The company’s stores serve three primary customer groups: Do-It-Yourself (DIY) Customers: These customers are home owners who purchase products and complete their own projects and installations. The company also offers various clinics and workshops both to impart this knowledge and to build an emotional connection with its DIY customers. Do-It-For-Me (DIFM) Customers: These customers are home owners who purchase materials and hire third parties to complete the project or installation. The company’s stores offer various installation services targeted at DIFM customers who purchase products and installation of those products from the company in its stores, online or in their homes through in-home consultations. Its installation programs include various categories, such as flooring, cabinets, countertops, water heaters, and sheds. In addition, the company provides professional installation in various categories sold through its in-home sales programs, such as roofing, siding, windows, kitchen and bath refacing, furnaces, and central air systems. Professional Customers: These customers are primarily professional remodelers, general contractors, repairmen, small business owners, and tradesmen. The company offers various special programs to these customers, including delivery and will-call services, dedicated staff, expanded credit programs, designated parking spaces close to store entrances and bulk pricing programs for both online and in-store purchases. The company helps its DIY, DIFM and professional customers finance their projects by offering private label credit products in its stores through third-party credit providers. As of February 1, 2015, its customers opened approximately 2.9 million new The Home Depot private label credit accounts, and at fiscal year end the total number of The Home Depot active account holders was approximately 11 million. Strategy The company focuses on continuing to enhance its capability to deliver a superior interconnected retail experience for its customers Seasonality The company’s business is subject to seasonal influences. Its highest volume of sales occurs in its second fiscal quarter (year ending February 2015), and the lowest volume occurs during its fourth fiscal quarter. Intellectual Property The Home Depot trademark has significant value and is an important factor in the marketing of the company’s products, e-commerce, stores and business. The company has registered or applied for registration of trademarks, service marks, copyrights and Internet domain names, both domestically and internationally, for use in its business, including its expanding proprietary brands such as HDX, Husky, Hampton Bay, Home Decorators Collection, Glacier Bay and Vigoro. The company also maintains patent portfolios relating to some of its products and services and seeks to patent or otherwise protect innovations it incorporates into its products or business operations. History The Home Depot, Inc., a Delaware corporation, was founded in 1978. The company was incorporated in 1978.
home depot inc (HDI:Frankfurt)
2455 Paces Ferry Road, N.W.
Atlanta, GA 30339
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