The Home Depot, Inc. operates as a home improvement retailer worldwide. The Home Depot stores sell an assortment of building materials, home improvement products, and lawn and garden products, as well as provide various services. As of January 31, 2016, the company had 2,274 The Home Depot stores located throughout the United States, including the Commonwealth of Puerto Rico and the territories of the U.S. Virgin Islands and Guam, Canada, and Mexico. Products The company’s products include EGO 58-volt cordless outdoor power tools (string trimmer, hedge trimmer, blower, chainsaw and lawn mower); the Husky 100 platform of mechanics tools; LifeProof Carpet; Milwaukee Cobalt Red Helix drill bits; and Feit Electric HomeBrite Bluetooth Smart LED light bulbs. During 2015, the company continued to offer value to its customers through its brands across a range of departments. Highlights of these offerings include Husky hand tools and tool storage; Everbilt hardware and fasteners; Hampton Bay lighting, ceiling fans and patio furniture; Vigoro lawn care products; RIDGID and Ryobi power tools; Glacier Bay bath fixtures; HDX storage and cleaning products; and Home Decorators Collection furniture and home decor. Customers The company’s stores serve three primary customer groups. Do-It-Yourself (DIY) Customers: These customers are home owners who purchase products and complete their own projects and installations. The company also offers various clinics and workshops both to impart this knowledge and to build an emotional connection with its DIY customers. Do-It-For-Me (DIFM) Customers: These customers are home owners who purchase materials and hire third parties to complete the project or installation. The company’s stores offer various installation services targeted at DIFM customers who purchase products and installation of those products from the company in its stores, online or in their homes through in-home consultations. Its installation programs include various categories, such as flooring, cabinets, countertops, water heaters, and sheds. In addition, the company provides professional installation in various categories sold through its in-home sales programs, such as roofing, siding, windows, cabinet refacing, furnaces and central air systems. Professional Customers: These customers are primarily professional renovators/remodelers, general contractors, repairmen, installers, small business owners and tradesmen. With its acquisition of Interline Brands, Inc. (Interline) in 2015, the company expanded its service to the maintenance, repair and operations Pro. The company offers various special programs to these customers, including delivery and will-call services, dedicated staff, expanded credit programs, designated parking spaces close to store entrances and bulk pricing programs for both online and in-store purchases. In addition, the company maintains a loyalty program, Pro Xtra that provides its Pros with discounts on useful business services, exclusive product offers and a purchase tracking tool to enable receipt lookup online and job tracking of purchases across all forms of payment. Seasonality The company’s business is subject to seasonal influences. Its highest volume of sales occurs in its second fiscal quarter (year ending January 2016), and the lowest volume occurs during its fourth fiscal quarter. Intellectual Property The Home Depot trademark has significant value and is an important factor in the marketing of the company’s products, e-commerce, stores and business. The company has registered or applied for registration of trademarks, service marks, copyrights and Internet domain names, both domestically and internationally, for use in its business, including its expanding proprietary brands such as HDX, Husky, Hampton Bay, Home Decorators Collection, Glacier Bay and Vigoro. The company also maintains patent portfolios relating to some of its products and services and seeks to patent or otherwise protect innovations it incorporates into its products or business operations. History The Home Depot, Inc., a Delaware corporation, was founded in 1978. The company was incorporated in 1978.
home depot inc (HD:New York)
2455 Paces Ferry Road
Atlanta, GA 30339
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