Blackhawk Network Holdings, Inc. operates a prepaid payment network utilizing proprietary technology to offer a range of prepaid gift, telecom and debit cards, in physical and electronic forms, as well as related prepaid products and payment services in the United States and 23 other countries. The company is a third-party distributor of gift cards worldwide. Its retail network connects to approximately 700 content providers and approximately 215,000 active retail distribution locations, providing access to various consumer visits per week. In addition, the company sells physical and electronic gift cards or eGifts to consumers through major online distributors and its Websites, such as GiftCardMall.com, GiftCardLab.com, Cardpool.com and GiftCards.com. The company provides various customized employee, consumer and sales channel incentives, loyalty and engagement solutions to various business clients. Products and Services Prepaid products that the company offers at retail are activated when a consumer loads funds (with cash or with a debit or credit card payment) at a retail store location or online. The company also provides reloads for reloadable prepaid products, including prepaid telecom accounts and general-purpose reloadable (GPR) cards. The company typically negotiates multi-year contracts with its content providers. For many of its content providers, the company has various types of exclusivity provisions related to certain of the retail channels through which it distributes their products. As of January 2, 2016, the company had agreements with approximately 700 content providers. The company’s Incentives business provides software, consulting services, program management, reward processing and reward fulfillment to its business clients. The majority of rewards are fulfilled using a prepaid open loop card. Apple Inc. is the company’s major content provider and represented 13.7% its total operating revenues for 2015. Retail Products Gift Card Products Closed Loop (Private-Branded) Gift Cards: Closed loop (private-branded) gift cards are generally described as merchant-specific prepaid cards, used for transactions exclusively at a particular merchant's locations or a group of stores affiliated with a particular merchant (such as franchise locations). The company distributes closed loop gift cards in categories, including digital media and e-commerce, dining, electronics, entertainment, fashion, gasoline, home improvement and travel. In 2015, the company acquired Didix Gifting & Promotions B.V. and its subsidiaries (collectively, Didix), a provider of leisure themed and promotional gift cards. Gift cards that the company distributes for sale directly to consumers in physical or online locations carry no consumer fees, and funds associated with the cards generally do not expire. Open Loop (Network-Branded) Gift Cards: Open loop (Network-Branded) gift cards are prepaid gift cards associated with an electronic payment network (such as Visa, MasterCard, American Express, or Discover), and are honored at multiple, unaffiliated locations (wherever cards from these networks are generally accepted). They are not merchant-specific. The company distributes single-use, non-reloadable open loop gift cards carrying the American Express, MasterCard and Visa brands in its retail channels. The company also serves as a program manager for its proprietary Visa gift cards that the company distributes. Prepaid Telecom Products The company distributes a range of prepaid wireless or cellular cards used to load airtime onto the prepaid handsets. The company also purchases handsets from manufacturers and sells them for a markup to its retail distribution partner locations. The company’s prepaid wireless cards are denominated either in minutes purchased, which generally do not expire, or, increasingly, as flat rate voice and/or data plans. The company offers prepaid telecom cards from all the major carriers including AT&T, Sprint’s Boost Network and Virgin Mobile brands, T-Mobile, TracFone and Verizon. Prepaid telecom cards and handsets contributed 5% of total operating revenues for 2015. Prepaid Financial Se
blackhawk network holdings i
6220 Stoneridge Mall Road
Pleasanton, CA 94588
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