Hadera Paper Ltd., through its subsidiaries, manufactures paper and paper products in Israel. The company operates in five sectors: packaging paper and recycling; office supplies marketing; packaging and cardboard products; fine paper (also known as the ‘Hadera Paper Printing Sector’); and disposable, non-food consumer goods (also known as the ‘Hogla Kimberly Sector’). THE PACKAGING PAPER AND RECYCLING SECTOR The Packaging Paper and Recycling operations focus primarily on the manufacture and sale of packaging paper, used as raw materials in the corrugated board industry, as well as paper waste collection and recycling. Production and sales of packaging paper is conducted through Hadera Paper - Packaging Paper and Recycling Ltd. Paper waste collection and recycling is primarily conducted via Amnir Recycling Industries Ltd. Packaging paper is primarily intended for the corrugated board industry, for the manufacture of board containers used as product packaging. The majority of production consists of fluting paper (incorporated in corrugated board boxes as a wavy layer between the outer and inner box walls). This paper is produced from recycled paper waste, collected from various sources throughout Israel. Customers The company is dependent on four material long-standing customers who produce corrugated board and cardboard packaging (corrugators), including Carmel Container Systems Ltd. In addition, Hadera Packaging exports packaging paper to various customers overseas primarily in Turkey, Greece, Egypt, and Italy. Competition The company's major competitors in Israel are foreign vendors, such as Varel – Germany and Modern Carton - Turkey. The two major competitors in paper waste collection, which operate throughout Israel, are KMM Recycling Plants Ltd. and Tal-El Collection and Recycling Ltd. OFFICE SUPPLIES MARKETING SECTOR The Office Supplies Marketing sector focuses on the marketing of office supplies, disposable paper products, office technology, office furnishings, complimentary equipment (dry food, cleaning products), art products, sales promotion products and more. The Office Supplies Marketing sector operations are conducted through Graffiti Office Supplies & Paper Marketing Ltd. (Graffiti) and Attar Marketing Office Supplies Ltd. Majority of the products marketed in Israel in this sector are imported, including pens and stationery, office supplies, shredders, binding machines, disposable paper products etc. In addition, the Israeli market also deals in the marketing of products acquired from local producers and suppliers, such as office furniture, printers, fax machines, computers and peripherals, cameras, food products, and toiletry products. Graffiti offers its customers around Israel approximately 12,000 different items supported by a logistics system, including storage and distribution facilities, distribution vehicles, as well as customer service and sales offices located in Rosh Haayin, Jerusalem, Tiberias, and Be’er Sheva. Graffiti provides outsourcing services by delivering a range of office supply products, often in conjunction with managing the customer’s applicable purchasing budget. Graffiti purchases supplies from various suppliers, including Hewlett Packard Ltd., Brother – Reshef Engineering Solutions Ltd., Xerox Israel Ltd., Hadera Paper – Printing & Writing Paper Ltd. (Hadera Paper Printing), Hogla-Kimberly (H-K), Strauss-Elite Ltd., Afik Printing Products Ltd., and Canon-Karat Israel Ltd. Graffiti serves as the distributor for international brand name products in the office supplies sector, such as Artline (Sachihata Inc.), Mitsubishi (uni-Mitsubishi Pencil Co.), Max (Max Co. Ltd.), Schneider (Schneider Schreibgerate GmbH) and Fellowes (Fellowes Distribution Services B.V.). Hadera Paper Printing is Graffiti’s main supplier of fine paper in the marketing of office supplies sector. Customers Graffiti sells its products to various customers in the business and institutional sectors, in Israel. There are local and national organizations among Graffiti’s customers (such as government ministries, banks, and health funds), with various employees, as well as small
hadera paper ltd (HAP:Tel Aviv)
Phone: 972 4 634 9349
Fax: 972 4 633 9740www.hadera-paper.co.il
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