Diageo plc engages in the beverage alcohol business with iconic brands in spirits, beer, and wine worldwide. The company produces its brands from approximately 200 sites in approximately 30 countries. The company’s 21 markets are designated as import markets, import and third party production markets, or import and local production markets. Spirits Spirits are produced in distilleries located worldwide. The company owns 29 Scotch whisky distilleries in Scotland, 2 whisky distilleries in Canada, and a whiskey distillery in the United States. The company produces Smirnoff internationally. Ketel One and Cîroc vodkas are purchased as finished product from The Nolet Group and Eurowinegate, respectively. Gin distilleries are located in both the United Kingdom and the United States. Baileys is produced in the Republic of Ireland and Northern Ireland. Rum is blended and bottled in the United States, Canada, Italy, and the United Kingdom; and is distilled and blended in the U.S. Virgin Islands and in Australia, Venezuela, and Guatemala. Raki is produced in Turkey, Chinese spirits are produced in Chengdu, in the Sichuan province of China and cachaça is produced in Ceará State in Brazil. The company’s maturing Scotch whisky is located in warehouses in Scotland, its maturing Canadian whisky in La Salle and Gimli in Canada and its maturing American whiskey in Kentucky and Tennessee in the United States. In February 2015, the company acquired the 50% of Don Julio B.V., which owns a distillery (located near Guadalajara, Mexico), maturing tequila inventory, bulk storage and bottling assets, and 6 million agave plants. Beer The company’s principal brewing facility is at the St James’s Gate brewery in Dublin where the capacity is expanded to brew all beers sold in Western Europe and for global exports in particular to the United States. The company has breweries in various African countries; Nigeria, Kenya, Ghana, Cameroon, Ethiopia, Tanzania, Uganda, Seychelles, and brews Red Stripe in Jamaica. In addition, the company owns a 25.5% effective interest in Guinness Anchor Berhard (Guinness), which operates a brewery in Malaysia; and a 25% equity interest in Sedibeng Limited brewery in South Africa. Guinness is also brewed by approximately 50 third parties worldwide under license arrangements. Guinness flavour extract is shipped from Ireland to all overseas Guinness brewing operations, which use the flavour extract to brew Guinness locally. Guinness Draught in cans and bottles is packaged at Runcorn and Belfast in the United Kingdom. The Runcorn facility performs the kegging of Guinness Draught, which is transported to Great Britain in bulk. Wine The company’s principal wineries are in the United States but the group also has operations in Argentina, Turkey and India. For European markets, wines are mainly bottled in its facilities in Italy. Wines are sold both in their local markets and overseas. Ready to Drink The company produces a range of ready to drink products mainly in the United Kingdom, Italy, South Africa, Australia, the United States and Canada. Research and Development In the year ended 30 June 2015, the company’s research and development expenditure amounted to £26 million. Competition In spirits, the company’s major global competitors are Pernod Ricard, Beam Suntory, Bacardi, and Brown-Forman. In beer, the company competes with AB InBev, Heineken, SABMiller, Molson Coors, and Carlsberg. History Diageo plc was founded in 1886. The company was incorporated in 1886.
diageo plc-sponsored adr
(GUIA:German Stock Exchange)
London, NW10 7HQ
Phone: 44 20 8978 6000
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