Guess?, Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel and accessories for men, women, and children that reflect the American lifestyle and European fashion sensibilities worldwide. The company’s apparel is marketed under various trademarks, including GUESS, GUESS?, GUESS U.S.A., GUESS Jeans, GUESS? and Triangle Design, MARCIANO, Question Mark and Triangle Design, a stylized G and a stylized M, GUESS Kids, Baby GUESS, YES, G by GUESS, GUESS by MARCIANO and Gc. The lines include collections of clothing, including jeans, pants, skirts, dresses, shorts, blouses, shirts, jackets, knitwear, and intimate apparel. The company also selectively grants licenses to manufacture and distribute a range of products that complement its apparel lines, including eyewear, watches, handbags, footwear, kids’ and infants’ apparel, outerwear, swimwear, fragrance, jewelry, and other fashion accessories. The company’s products are sold through direct-to-consumer, wholesale and licensing distribution channels. Its core customer is a style-conscious consumer primarily between the ages of 20 and 35. The company also appeals to customers outside this group through specialty product lines that include MARCIANO, a fashion line targeted to women and men; and GUESS Kids, targeted to boys and girls ages 6 to 12. As of January 31, 2015, the company directly operated a total of 481 stores in the U.S. and Canada, and 356 stores outside of the U.S. and Canada, plus an additional 244 smaller-sized concessions in Asia and Europe. The company also operated retail Websites in the U.S., Canada, Europe, and South Korea. Segments The company operates through five segments: North American Retail, Europe, Asia, North American Wholesale, and Licensing. North American Retail This segment includes the company’s retail and e-commerce operations in North America and its retail operations in Central and South America. The company sells its products through a network of directly operated retail and factory outlet stores in North America and through its online stores. GUESS? Retail Stores: The company’s full-price U.S. and Canada GUESS? retail stores carry an assortment of men’s and women’s GUESS? merchandise (and women’s MARCIANO merchandise in select locations), including majority of the company’s licensed product categories. As of January 31, 2015, these stores occupied approximately 865,000 square feet and ranged in size from approximately 1,500 to 13,000 square feet, with various stores between 4,000 and 5,500 square feet. GUESS? Factory Outlet Stores: The company’s U.S. and Canada factory outlet stores are located primarily in outlet malls generally operating outside the shopping radius of its wholesale customers and full-price retail stores. These stores sell selected styles of men’s and women’s GUESS? apparel and accessories at lower price points in addition to certain G by GUESS merchandise in select locations. As of January 31, 2015, the company’s U.S. and Canada factory outlet stores occupied approximately 840,000 square feet and ranged in size from approximately 2,000 to 11,000 square feet, with various stores between 4,500 and 7,000 square feet. G by GUESS Stores: The company’s G by GUESS store concept targets a market demographic that shops price points below its GUESS? retail stores and carries apparel for both men and women and a line of accessories and footwear. G by GUESS stores have a fresh feel, directed toward a full customer experience, with fashion-forward merchandise. As of January 31, 2015, the company’s G by GUESS stores occupied approximately 363,000 square feet and ranged in size from approximately 4,000 to 10,000 square feet, with various stores between 4,500 and 5,000 square feet. GUESS? Accessories Stores: The company’s GUESS? Accessories store concept sells GUESS? and MARCIANO labeled accessory products. This concept enables the company to utilize a smaller store floor space, dedicated to the company’s range of accessory products, which could co-exist in the same malls as its other concepts. As of January 31, 2015, the company’s GUESS?
guess? inc (GU9:Berlin)
1444 South Alameda Street
Los Angeles, CA 90021
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