and Canada through various channels of distribution. The principal channel for Goodyear brand tires is a large network of independent dealers. Goodyear, Dunlop and Kelly brand tires are also sold to various national and regional retail marketing firms and in Goodyear company-owned stores in the United States. Regulation: The company is subject to regulation by the National Highway Traffic Safety Administration, which has established various standards and regulations applicable to tires sold in the United States. Competition: This segment’s primary competitors are Bridgestone and Michelin. Other major competitors include Continental AG, Cooper, and Pirelli. Europe, Middle East and Africa This segment develops, manufactures, distributes and sells tires for automobiles, trucks, buses, aircraft, motorcycles, earthmoving and mining equipment, and industrial equipment throughout Europe, the Middle East and Africa under the Goodyear, Dunlop, Debica, Sava and Fulda brands and other house brands; and sells tires to various export markets, primarily through intersegment sales. This segment manufactures tires in 14 plants in France, Germany, Luxembourg, Poland, Slovenia, South Africa and Turkey. In 2015, this segment launched three new consumer tires, including various models in the Goodyear Ultra Grip Performance line for the winter tire segment, as well as the new all season Goodyear Vector 4-Seasons line. This segment also introduced five new commercial tires, including the Ultra Grip Max for all wheel positions. This segment also sells aviation tires, and manufactures and sells retreaded aviation tires; provides various retreading and related services for truck and OTR tires, primarily for its commercial truck tire customers; offers automotive repair services at retail outlets; and provides miscellaneous other products and services. This segment is a major supplier of tires to most vehicle manufacturers across the region. Goodyear and Dunlop brand tires are sold for replacement in this segment through various channels of distribution, principally independent multi-brand tire dealers. In some areas, Goodyear brand tires, as well as Dunlop, Debica, Sava and Fulda brand tires, are distributed through independent dealers, regional distributors and retail outlets, of which approximately 80 are owned by the company. Competition: This segment’s primary competitors are Michelin, Bridgestone, Continental AG, and Pirelli. Asia Pacific This segment manufactures and sells tires for automobiles, trucks, aircraft, and farm; earthmoving and mining equipment throughout the Asia Pacific region; and sells tires to various export markets, primarily through intersegment sales. This segment manufactures tires in seven plants in China, India, Indonesia, Japan, Thailand and Malaysia. This segment also retreads truck tires and aviation tires; manufactures tread rubber and other tire retreading materials for aviation tires; provides automotive maintenance and repair services at retail outlets; and provides miscellaneous other products and services. In 2015, this segment launched two new consumer tires, including the Assurance DuraPlus and EfficientGrip Performance tires. This segment also launched two new commercial tire products in China and Australia. This segment primarily sells Goodyear brand tires throughout the region and also sells the Dunlop brand in Australia and New Zealand. Other brands of tires, such as Blue Streak, Kelly and Diamondback, are sold in smaller quantities. Tires are sold through a network of licensed and franchised retail stores and multi-brand retailers through a network of wholesale dealers. In Australia, the company also operates a network of approximately 230 retail stores under the Beaurepaires brand. Competition: This segment’s major competitors are Bridgestone, Michelin, Continental AG, Dunlop, and Hankook. Latin America This segment manufactures and sells automobile and truck tires throughout Central and South America, and in Mexico; and sells tires to various export markets, primarily through intersegment sales. This segment manufactures tires in five plants in Brazil, C
goodyear tire & rubber co
(GT:Consolidated Issue Listed on NASDAQ Global Select )
200 Innovation Way
Akron, OH 44316
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